March 2008

Print advertisment created by Decisao, Brazil for Santa Rita, within the category: Non-Alcoholic Drinks.

Very soon, the expression “dying of thirst” will have a more literal sense.
Water. Preserve until the last drop.

Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Copywriter: Atila Ferrarez

Comments (4)

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Wordnerd's picture
Activity Score 6692

What?? is the brand for this water itself or a cherity thing? how do the logo and the packshot work together?
And apart from that: what's with the water-animals? you can't use up water - no drop can ever leave the planet. it can shift due to climate change, but you can't stop this with "saving water".

Anybody knows what's this about?

LeeHarvey's picture
Activity Score 3045

Oops, just posted pretty much the same comment on the 'crab' one. And you're damn right about the climate change Wordnerd. And what about the rising waterlevel? Soon we'll all drown, is what I heard..... Anyway, I'm puzzled.

strawberry's picture
Activity Score 36

It seems logical!
We must help the planet or the water will become scarce.

Javier Aldabalde's picture
Javier Aldabalde
Activity Score 101

One notable desir everything leaves marks, all leave a trace, it is up to all of us to stop wasting water. Very good. High Concept, Implementation remarkable.

Javier Aldabalde

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