Santa Rita: Guy

Santa Rita. Good old-fashioned water. Since 1954 pure, clean and light.

Advertising Agency: LS&Partners
Creative Directors: Paolo Restifo
Art Director: Paolo Restifo
Copywriter: Rubens Coppi, Gabriele Puzzilli
Account director: Giovanni Lamorgese
Photographer: Winkler&Noah
Published: August 2008

5 comments

izmild's picture
izmild
770 pencils

Just action. Delivered old product... then what?

SeanMartin's picture
SeanMartin

Another one where I love the idea, but the follow through isnt quite there.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

LessTalkMoreMock's picture
LessTalkMoreMock
104 pencils

Yeah. The execution is awful. What's with that MASSIVE bottle next to the tag.

teenie's picture
teenie
1894 pencils

What's wrong with his eyes??

entropiamonamour's picture
entropiamonamour
65 pencils

Santa Rita, aiutaci tu.

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