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Woman

Agency Network: 
Published/Aired: 
November 2011
Description: 

Print advertisment created by Y&R, Brazil for Santa Casa, within the category: Public Interest, NGO.

Blood donation is to be forever linked with the one you helped.
Santa Casa de São Paulo desperately needs your help. Donate blood. It is very simple and will make a huge difference for us. Look for the Blood Center of Santa Casa de São Paulo near you. Visit www.santacasasp.org.br/doesangue or call (11) 2176 7258.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Photographer: Greg Sand
Art-Buyers: Monica Beretta, Stephanie Wang
Print production: Elaine Carvalho, Rodrigo Cassino
Account Supervisors: Valéria Ordonhez, Ticiana Cardoso
Media: Gustavo Gaion, Marcello Bolla
Account Planners: David Laloum, Eliana Yamaguchi, Erika Kitakayashi

Comments (7)

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wolfson's picture
wolfson
Activity Score 89

copy

mrwolf

wolfson's picture
wolfson
Activity Score 89

mrwolf

Billoughsby's picture
Billoughsby
Activity Score 5144

On second look, not so sure wolfson is coming from the right direction on this.

The Remnant series art is frankly used in this ad series. (Notice credits include "art buyers".)

Hmm

That's it.

atb2005's picture
atb2005
Activity Score 13557

I was going to say the same. Art buyers means art was bought. They should have still, I guess, credited the guy. So nothing has been stolen.

Hadrons's picture
Hadrons
Activity Score 6041

you should judge by the concept and the art - both of which are great in this case.
Let bygones be bygones...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Sarah80's picture
Sarah80
Activity Score 207

I don't know. I left a good comment because I liked the concept and the artwork. But sincerely I don't like discovered that the idea comes directly by an artwork already made for another reason. I don't know.

dalmofilho's picture
dalmofilho
Activity Score 22

cópia??

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