Santa Casa: Waiting list
If you needed an organ transplant, your name would be here.
Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director / Creative Director: Tomas Lorente
Copywriter: Marilu Rodrigues
Art Directors: Axel Levay, Widerson Souza
Art Buyer: Monica Beretta
Account Supervisor: Valeria Ordonhez
Advertiser's Supervisor: Dr. Antonio Carlos Forte
Other Credits: Elaine Carvalho
Comments
Yeah, well that one works OK.
Seems very familiar somehow.
It's only advertising.
Decent.
Back to the 60's.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
That's really not a lot of people if you consider that there are 180 million people in Brazil.
I swear I had something cool to put here.
Pedantic asshole :D
Quite really.
Well, it's a lot of people if you consider they are waiting for a kidney or a lung, dude.
"Talent is luck. The important thing in life is courage."
That's a really dickish thing to say.
Clear message and copy.
-Natalie
http://www.nataliemarion.com
Great ad.
good work,
i liked the idea
reminds me of the united way charity ad that recently was in CA but it's not a carbon-copy.
That's unfair! His or her name should be at the bottom right end of page 2. Now, they go in front of all those people.
Wow. That's scary.
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