Santa Casa: Waiting list

Santa Casa: Waiting list

If you needed an organ transplant, your name would be here.

Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director / Creative Director: Tomas Lorente
Copywriter: Marilu Rodrigues
Art Directors: Axel Levay, Widerson Souza
Art Buyer: Monica Beretta
Account Supervisor: Valeria Ordonhez
Advertiser's Supervisor: Dr. Antonio Carlos Forte
Other Credits: Elaine Carvalho

Your rating: None Average: 6.6 (10 votes)

Comments

Yeah, well that one works OK.

Seems very familiar somehow.

Decent.

Jimmie's picture

Back to the 60's.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

monotone's picture

That's really not a lot of people if you consider that there are 180 million people in Brazil.

Pedantic asshole :D

Well, it's a lot of people if you consider they are waiting for a kidney or a lung, dude.

"Talent is luck. The important thing in life is courage."

That's a really dickish thing to say.

NatalieM's picture

Clear message and copy.

-Natalie
www.topolewski.net

Great ad.

mansoor khan's picture

good work,
i liked the idea

reminds me of the united way charity ad that recently was in CA but it's not a carbon-copy.

That's unfair! His or her name should be at the bottom right end of page 2. Now, they go in front of all those people.

Wow. That's scary.