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If you needed an organ transplant, your name would be here.
Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director / Creative Director: Tomas Lorente
Copywriter: Marilu Rodrigues
Art Directors: Axel Levay, Widerson Souza
Art Buyer: Monica Beretta
Account Supervisor: Valeria Ordonhez
Advertiser's Supervisor: Dr. Antonio Carlos Forte
Other Credits: Elaine Carvalho
Comments
Yeah, well that one works OK.
Seems very familiar somehow.
Decent.
Back to the 60's.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
That's really not a lot of people if you consider that there are 180 million people in Brazil.
Pedantic asshole :D
Well, it's a lot of people if you consider they are waiting for a kidney or a lung, dude.
"Talent is luck. The important thing in life is courage."
That's a really dickish thing to say.
Clear message and copy.
-Natalie
www.topolewski.net
Great ad.
good work,
i liked the idea
reminds me of the united way charity ad that recently was in CA but it's not a carbon-copy.
That's unfair! His or her name should be at the bottom right end of page 2. Now, they go in front of all those people.
Wow. That's scary.