Santa Casa: International Day of Rock

July 13. International day of Rock.
Support: MTV
Like any other day, we need your help. Donate blood.
Santa Casa de São Paulo

Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Directors: Marco Versolato, Sergio Fonseca
Art Director: Luis Ulrich
Copywriter: Hugo Catraio
Photographer: Roberto Donaire
Published: July 2010


Gjeli's picture
105 pencils

This is nice, I like it very much. "Heavy metal with a soft human heart!"

FourT6and2's picture
218 pencils

I kind of like the idea of those lame rubber support-a-cause bracelets being used in this way. Interesting ad.

Dzsoi's picture
7194 pencils

Clever! However, you should mention no drugs on blood donation day. Or maybe not. At least they show up before you have to send them home. Just kidding.

Andrej's picture
656 pencils

Whoa! Blood drive took me completely off guard. Bravo

Guest's picture

Great! Congratulations.

tongtong li's picture
tongtong li
26 pencils

copy is weak

Guest's picture

Fisting? No thanks

Guest's picture

Are you sure? For this comment you deserve it.

velle's picture
1550 pencils

haha! im wondering how you can stand up after giving blood, much less rock on...
me like this execution, nevtheless. vey smart

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