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Santa Casa Hospital: Freddy

Santa Casa Hospital: Freddy
Your rating: None Average: 8.3 (37 votes)

Please don't dream with Freddy Krueger.
Don't waste your blood. Donate.

Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Mariangela Silvani, Jorge Iervolino
Art Director: Leon Valente
Copywriter: Roberto Kilciauskas
Illustrator: Leon Valente
Published: December 2010

11 Comments

picopalqlea's picture 983 pencils

is "krueger" spelt wrong?

Billoughsby's picture 5127 pencils

Your obedient servant googled it for you. And that's a big "No" -- it is "spelt" right.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mamn's picture 62 pencils
10

Nice work!

Mamn

jamesrothenburg's picture 555 pencils
1

Please... stop ripping off Saul Bass and try coming up with something more original.

Billoughsby's picture 5127 pencils

You are right about Bass being The Original Original. But I would rather see a middlin' swipe of genius than a dreary thinkstock cliché which is usually associated with this sort of ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture 1549 pencils
8

'Don't waste your blood' is a great line, bloody great in fact. Campaign is A positive.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

jackblack's picture 1462 pencils

Like the retro poster look. Not sure about the lines.

Roger Keynes's picture 4088 pencils
6

Some of these are cute. Some fall flat.

Will Think for Salary

mikeelrapido's picture 1943 pencils

Funny idea..

<---------------SexInAds------------------>

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miko1aj's picture 2712 pencils

absolutely fab campaign. Love the SaulBass'ish treatment. Don't treat it as "ripping off". Just good inspiration. Oh - and message is a funny, simple, yet haven't seen before idea. Great.

MidasTouch's picture 1046 pencils
7

Funny.
And yeah about the SaulBass'ish treatment, it's true :D

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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