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Pneumonia

Agency: 
Published/Aired: 
March 2014
Description: 

Obesity kills more people than the Pneumonia virus. Prevent it by exercising often.

Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Rafael Goulart
Copywriter: Bruno Souto
Photographer: Marcelo Ribeiro

Comments (8)

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Highest Rated

au revoir pingouin's picture
au revoir pingouin
Activity Score 48

cool

Merlick's picture
Merlick
Activity Score 34

Ad is funny. But should it be?

Pete R.'s picture
Pete R.
Activity Score 3363

I don't think it's funny. It's clever, but not funny.

Merlick's picture
Merlick
Activity Score 34

Maybe good-humored would define it better.

Luis XIV's picture
Luis XIV
Activity Score 58

well, you think it is funny. I think it is eye catching. As every ad should it be.

Le publicité c'est moi

Merlick's picture
Merlick
Activity Score 34

Is eye catching all an ad should be? Should you really place obesity beside incurable, terrible deseases such as HIV and hepatitis? Not just comparing, but stating it to be worse, and making fun of deceased people in the process? Is obesity really about glutton fat people who can't keep their distance from ice creams and salami? Does this ad help them in any way? The ad is funny. But should it be? Can't it be anything more?

morse's picture
morse
Activity Score 17364

How is this making fun of deceased people. I think you're overthinking it...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Luis XIV's picture
Luis XIV
Activity Score 58

I don´t think you can chance the world with a print ad. But you can pass the message in a "Fun" (if you like that word) way. It´s not about to make serius and sad ads when the menssage is strong. They make me compare bad food with virus and I think that´s a good way to show a bad scenario.

Le publicité c'est moi

au revoir pingouin's picture
au revoir pingouin
Activity Score 48

cool

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