Santa Casa de Misericórdia de São Paulo: Child

Blood donation is to be forever linked with the one you helped.
Santa Casa de São Paulo desperately needs your help. Donate blood. It is very simple and will make a huge difference for us. Look for the Blood Center of Santa Casa de São Paulo near you. Visit www.santacasasp.org.br/doesangue or call (11) 2176 7258.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Photographer: Greg Sand
Art-Buyers: Monica Beretta, Stephanie Wang
Print production: Elaine Carvalho, Rodrigo Cassino
Account Supervisors: Valéria Ordonhez, Ticiana Cardoso
Media: Gustavo Gaion, Marcello Bolla
Account Planners: David Laloum, Eliana Yamaguchi, Erika Kitakayashi
Published: November 2011

11 comments

wolfson's picture
wolfson
89 pencils

mrwolf

Billoughsby's picture
Billoughsby
5091 pencils

Hold on. Not "done" in the usual sense used around here.

The Remnant series photographic art is actually used in this ad series. (Notice credits include the near unheard-of appellation "art buyers".)

http://gregsand.net/

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

stickynotes's picture
stickynotes
1067 pencils

too much of a steal!
i don't even think it's an insight that makes people run to donate blood. not a big fan of the copy.

andylefty's picture
andylefty
4539 pencils

Can see this working for organs more.

Billoughsby's picture
Billoughsby
5091 pencils

Good point. Gets the comments back on track.

I agree that the photos chosen don't work especially well for this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
34103 pencils

nice idea.

Hadrons's picture
Hadrons
5991 pencils

First time i see this idea, and i like it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Lazarus's picture
Lazarus
1538 pencils

Okay.

Seriously Crazy's picture
Seriously Crazy
638 pencils

like the photographs..but the ads aren't strong enough, rather they don't give me the reason to go and donate blood..

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

si

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i like this, glad it wasn't a total rip...style points

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