Santa Casa de Misericordia de São Paulo: Bald

You have more blood than you need. Give a bit.

Advertising Agency: Young & Rubicam, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti, Sérgio Fonseca
Copywriter: Lucas Casão
Art Director: Guilherme Racz
Planner: David Laloum, Eliana Yamaguchi
Photographer: Brandon Voges / Bruton Stroube Studios
Account manager: Ticiana Cardoso

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8 comments

shekhar zinge's picture
shekhar zinge
149 pencils

Everybody knows that, could have been shown in a better way

Manoma's picture
Manoma
1093 pencils

Renversant ;-) ( super idea ;-)

charlottebree's picture
charlottebree
84 pencils

OK idea. But what is really puzzling me, what's up with this guys teeth?

bathsheba's picture
bathsheba
220 pencils

hahahah. touché.

brookjohnston's picture
brookjohnston
296 pencils

His veins are gross. Does not put me in the blood milking mood.

Alexo's picture
Alexo
17 pencils

Really cool : )

ace85le's picture
ace85le
3939 pencils

What's the diff between this one and the other male one? SHould have used young male model to appeal to the youth.

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AlexM's picture
AlexM
131 pencils

Don't get it in the context.

AFAIK, the photographer was doing these upside down people shoots for creative and promotional purposes. Probably the ad agency has seen them and decided to utilize...

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