Santa Casa de Misericórdia de São Paulo: AIDS

Obesity kills more people than the AIDS virus. Prevent it by exercising often.

Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Rafael Goulart
Copywriter: Bruno Souto
Photographer: Marcelo Ribeiro

6 comments

Pete R.'s picture
Pete R.
2079 pencils

Very good idea and visuals.

Art & Illustration

morse's picture
morse
16547 pencils

I didn't know olives are bad for you. Aren't they vegetable?

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NY Belfry's picture
NY Belfry
1045 pencils

Technically a fruit but olives are one of the healthiest foods we know. They fight heart disease. They're also one of the last foods that will make you obese. So I find this ad quite counter-productive.

tirthomitro's picture
tirthomitro
2764 pencils

yeah the olive bit worries me a lot. especially since i cannot think abt my martinis without them.

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
34632 pencils

They have a concept, but not a great one.

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