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Santa Casa de Curitiba: Train

Santa Casa de Curitiba: Train
Your rating: None Average: 7.2 (48 votes)

Our patients need heroes to save them. Donate blood. Santa Casa de Curitiba.

Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriters: Fabio Duarte
Illustrator: Alopratoons
Published: January 2011

9 Comments

ElCaza89's picture 311 pencils

kind of tragic, the execution could be different, but nice concept though

bakamono's picture 855 pencils

Looks like she can walk away from this, nothing is holding her down, sorry these are some weak ads. If she was stuck in a hospital bed it would have had more impact.

because therefore it is

mycidea's picture 90 pencils

I think photo works much better than illustration on Public Interest Ad. I feel reading a comic book about an adventure story here. Donate? What?

ankitshah's picture 9 pencils

i dint find this much effective..sorry..the concept is good but as said by bakamona hospital would be a greater idea...

everartz's picture 7590 pencils

i'd say these are nice and effective because they are not the same typical blood donation ads which you see everywhere.. i see that they are telling a small story of how the non-helped would end up in danger. BUT! i always say brazil can and will come up with the best campaigns ;D

| Everartz |

Direstion's picture 127 pencils

Smart idea to address a hero in everyone of us

chanderjoshi's picture 149 pencils
10

excellent idea!!

chanderjoshi's picture 149 pencils
10

excellent idea!!

barcreativo.com's picture 2752 pencils

good idea... congrats

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