Santa Casa de Curitiba: Train

Our patients need heroes to save them. Donate blood. Santa Casa de Curitiba.

Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriters: Fabio Duarte
Illustrator: Alopratoons
Published: January 2011

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9 comments

ElCaza89's picture
ElCaza89
315 pencils

kind of tragic, the execution could be different, but nice concept though

bakamono's picture
bakamono
1006 pencils

Looks like she can walk away from this, nothing is holding her down, sorry these are some weak ads. If she was stuck in a hospital bed it would have had more impact.

because therefore it is

mycidea's picture
mycidea
90 pencils

I think photo works much better than illustration on Public Interest Ad. I feel reading a comic book about an adventure story here. Donate? What?

ankitshah's picture
ankitshah
9 pencils

i dint find this much effective..sorry..the concept is good but as said by bakamona hospital would be a greater idea...

everartz's picture
everartz
7611 pencils

i'd say these are nice and effective because they are not the same typical blood donation ads which you see everywhere.. i see that they are telling a small story of how the non-helped would end up in danger. BUT! i always say brazil can and will come up with the best campaigns ;D

| Everartz |

Direstion's picture
Direstion
115 pencils

Smart idea to address a hero in everyone of us

chanderjoshi's picture
chanderjoshi
153 pencils

excellent idea!!

chanderjoshi's picture
chanderjoshi
153 pencils

excellent idea!!

luispiter's picture
luispiter
2756 pencils

good idea... congrats

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