Santa Casa de Curitiba: Train
Our patients need heroes to save them. Donate blood. Santa Casa de Curitiba.
Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriters: Fabio Duarte
Illustrator: Alopratoons
Published: January 2011


9 Comments
kind of tragic, the execution could be different, but nice concept though
http://unbarquito.com/
Looks like she can walk away from this, nothing is holding her down, sorry these are some weak ads. If she was stuck in a hospital bed it would have had more impact.
because therefore it is
I think photo works much better than illustration on Public Interest Ad. I feel reading a comic book about an adventure story here. Donate? What?
i dint find this much effective..sorry..the concept is good but as said by bakamona hospital would be a greater idea...
i'd say these are nice and effective because they are not the same typical blood donation ads which you see everywhere.. i see that they are telling a small story of how the non-helped would end up in danger. BUT! i always say brazil can and will come up with the best campaigns ;D
| Everartz |
Smart idea to address a hero in everyone of us
excellent idea!!
excellent idea!!
good idea... congrats
www.barcreativo.com