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Published/Aired: 
November 2011
Description: 

Blood donation is to be forever linked with the one you helped.
Santa Casa de São Paulo desperately needs your help. Donate blood. It is very simple and will make a huge difference for us. Look for the Blood Center of Santa Casa de São Paulo near you. Visit www.santacasasp.org.br/doesangue or call (11) 2176 7258.

Print advertisment created by Y&R, Brazil for Santa Casa, within the category: Public Interest, NGO.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Photographer: Greg Sand
Art-Buyers: Monica Beretta, Stephanie Wang
Print production: Elaine Carvalho, Rodrigo Cassino
Account Supervisors: Valéria Ordonhez, Ticiana Cardoso
Media: Gustavo Gaion, Marcello Bolla
Account Planners: David Laloum, Eliana Yamaguchi, Erika Kitakayashi

Comments (11)

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Highest Rated

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i like this, glad it wasn't a total rip...style points

wolfson's picture
wolfson
Activity Score 89

mrwolf

Billoughsby's picture
Billoughsby
Activity Score 5142

Hold on. Not "done" in the usual sense used around here.

The Remnant series photographic art is actually used in this ad series. (Notice credits include the near unheard-of appellation "art buyers".)

http://gregsand.net/

That's it.

stickynotes's picture
stickynotes
Activity Score 1094

too much of a steal!
i don't even think it's an insight that makes people run to donate blood. not a big fan of the copy.

andylefty's picture
andylefty
Activity Score 4535

Can see this working for organs more.

Billoughsby's picture
Billoughsby
Activity Score 5142

Good point. Gets the comments back on track.

I agree that the photos chosen don't work especially well for this.

That's it.

kleenex's picture
kleenex
Activity Score 45874

nice idea.

Hadrons's picture
Hadrons
Activity Score 6017

First time i see this idea, and i like it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Lazarus's picture
Lazarus
Activity Score 1536

Okay.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

like the photographs..but the ads aren't strong enough, rather they don't give me the reason to go and donate blood..

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

si

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i like this, glad it wasn't a total rip...style points

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