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Tossing and Turning all night?

Agency: 
Published/Aired: 
September 2011
Description: 

Tossing and Turning all night?

Advertising Agency: Geller Nessis | Publicis, Tel-Aviv, Israel
Chief creative director: Rony Schneider
Creative Director: Tal Bigelman
Art Director: Moran Kal
Copywriter: Asaf Tamir
Photographer: Ariel Van Straten
Executive account manager: Saar Naim
Account managers: Moran Heirnrich, Efrat Gorni

Comments (8)

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Highest Rated

ankitadv's picture
ankitadv
Activity Score 818

good posture nice

kleenex's picture
kleenex
Activity Score 43337

look good to me.

MatthewSkene's picture
MatthewSkene
Activity Score 36

Alright, my first pencil! ... Can someone point me in the direction of the sharpener?

I really enjoy jokes that show awkward poses and then attribute them with a jokey name, but it certainly isn’t anything new to advertising. (This is fine with me because I feel this ad is a “worker”. Besides, the creative aspect of the ad isn’t the concept but the different poses and names attributed to them.)

That being said, I think the “Wrap it up” pose with the man lying straight up and down is a little risqué. I think we’re all aware that “wrap it up” is a colloquialism for putting a condom on, so this can be interpreted as being a little irresponsible.

Also, the clock should increment in chronological order. I don’t really understand why the time goes from 1:49 – 1:36 – 1:18 – 12:57 – 12:51 – 2:32, etc but it really offends my OCD.

6/10. The ad made me chuckle, 'wrap it up' is a little racy, but the clock is totally unforgivable.

Any thoughts?

MatthewSkene's picture
MatthewSkene
Activity Score 36

Oh wait! I think this was a little ignorant of me. Just noticed it was from Israel.. The time is reading right to left! Oops, Sorry!

Hadrons's picture
Hadrons
Activity Score 6017

Cute idea.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Sorry, not feeling this. Over cooked. And the art direction at the bottom... :(

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I like the idea not so much the execution

PECopy's picture
PECopy
Activity Score 10

Love the wall climbing!

Bose.

ankitadv's picture
ankitadv
Activity Score 818

good posture nice

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