Sanofi Aventis: Tossing and Turning all night?

Tossing and Turning all night?

Advertising Agency: Geller Nessis | Publicis, Tel-Aviv, Israel
Chief creative director: Rony Schneider
Creative Director: Tal Bigelman
Art Director: Moran Kal
Copywriter: Asaf Tamir
Photographer: Ariel Van Straten
Executive account manager: Saar Naim
Account managers: Moran Heirnrich, Efrat Gorni
Published: September 2011

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kleenex's picture
26264 pencils

look good to me.

MatthewSkene's picture
36 pencils

Alright, my first pencil! ... Can someone point me in the direction of the sharpener?

I really enjoy jokes that show awkward poses and then attribute them with a jokey name, but it certainly isn’t anything new to advertising. (This is fine with me because I feel this ad is a “worker”. Besides, the creative aspect of the ad isn’t the concept but the different poses and names attributed to them.)

That being said, I think the “Wrap it up” pose with the man lying straight up and down is a little risqué. I think we’re all aware that “wrap it up” is a colloquialism for putting a condom on, so this can be interpreted as being a little irresponsible.

Also, the clock should increment in chronological order. I don’t really understand why the time goes from 1:49 – 1:36 – 1:18 – 12:57 – 12:51 – 2:32, etc but it really offends my OCD.

6/10. The ad made me chuckle, 'wrap it up' is a little racy, but the clock is totally unforgivable.

Any thoughts?

MatthewSkene's picture
36 pencils

Oh wait! I think this was a little ignorant of me. Just noticed it was from Israel.. The time is reading right to left! Oops, Sorry!

Hadrons's picture
5743 pencils

Cute idea.


Roger Keynes's picture
Roger Keynes
5497 pencils

Sorry, not feeling this. Over cooked. And the art direction at the bottom... :(

Will Think for Salary

MicheleVirgilio's picture
2617 pencils

I like the idea not so much the execution

PECopy's picture
10 pencils

Love the wall climbing!


ankitadv's picture
826 pencils

good posture nice

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