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Sankara Eye Hospital: Get your eyes checked, 3

Sankara Eye Hospital: Get your eyes checked, 3
Your rating: None Average: 5.7 (40 votes)

When you clearly Khan't see the bigger picture...
Get your eyes checked at Sankara

Based on current events: Shiv Sena banning the screening of "My Name is Khan", after the main actor made pro-pakistan remarks.

Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Art Director: Deepak Dev
Copywriter: Shikha Gupta
Illustrators: Deepak Dev
Published: November 2009

14 Comments

crisjuly's picture 12 pencils

Wow, Nice inspiration!!! From Amul Ads

ek kanya's picture 814 pencils

hey saw this one on desicreative too. loved it! great thing you guys are doing.fantastic illustraton too!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

desaipriya's picture 24 pencils

Great work and so relevant in India. Look and feel is a lot like Amul though.

xcreativity's picture 2384 pencils
7

nice art work. concept is ok

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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tantrik_indian's picture 953 pencils

Actually it was Mr.Khan who didn't see the Larger Picture and shoulda gotten his eyes checked.

~~this paranoid survived!~~

riyelam's picture 323 pencils

Actually people like you are blurring Indian views. Go and have a good mind checkup.

kripaakar's picture 522 pencils

fabulous

Hiperion's picture 3108 pencils
3

Anybody who´s not indian is going to comment that piece??
come on...do you know the mean of objetivity???

ACreativeSpirit's picture 159 pencils

They kinda are being objective. They are the target audience of these ads they are the ones who can tell us if it speaks to the or not. Ads are not just about looks and universal concepts they're about reaching your target audience no matter how small or large that might be.

There is no need to spend millions and advertise everywhere, if you can spend 100 and advertise in one place and reach all of your target audience.

Always try to be unique even when forced to conform.

Dev Kumar's picture 834 pencils
5

A typical case of forcibly trying to put the pieces together.

pranavHs's picture 4 pencils

m a li'l confused!!!
The whole turmoil abt 'my name is khan' started in the month of February 2010. But the agency behind the creative is claiming that the ad was released in november 2009, when not even the promos of the film were released.
I think they must have forecasted all this, released the ad in advance. Or probably bal thackery inspired frm their ad and opposed the movie.
What ever it may be , but i really feel it's outstanding.
advertisers are now forecasters too. congrats.

and pls tel me how you have manged to pull it off 'an ad based on current event, released before the event'.

any one?

tantrik_indian's picture 953 pencils

lol pranav

~~this paranoid survived!~~

Spoonfeederxxx's picture 643 pencils

Not my culture, no comment...

rolling.stone's picture 2750 pencils

Bushtail you just dare to start your office in mumbai and see what thakrey would do with you :D

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