Sanjiu Muscle and Joint Pain Relief Pills: Cleaner

Reverse the pain. Sanjiu Muscle and Joint Pain Relief Pills.

Advertising Agency: JWT, Shanghai, China
Executive Creative Director: Yang Yeo
Creative Directors: Elvis Chau, Raymond Chin, Rojana Chuasakul
Art Directors: David Mo, Rojana Chuasakul
Copywriters: Margin Ma, Ada Hu, Raymond Chin
Associate Art Director: Nan Lu
Photographer: Tang Ming Zhang / Bian Hua Studios

13 comments

Hibon's picture
Hibon
3736 pencils

Clever....i feel that China is building great work for brands. Congrat's.(old Europe brand owners should take exemple of that :)

Simple ideas are the best !

Paridhi.'s picture
Paridhi.
122 pencils

great campaign guys..!

KunIstvan's picture
KunIstvan
26 pencils

I was pretty surprised to see that China has become competitive. I like this print, it's clean and clever. Congrats.

angieraj's picture
angieraj
428 pencils

Bit of a head scratcher, this one.

Cognito Ergo Sum

Guest's picture
Guest

Cool!

Migzter13's picture
Migzter13
973 pencils

there's an 80% chance you won't get it the first time you see it.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture
Anonymous Author
1541 pencils

Insightful and simple. Good work. Although 'reverse' seems forced to match the image; 'relieve' is more accurate and the image still carries the message.

Write a wise saying and your name will live forever – Anonymous.

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Guest's picture
Guest

I too think that reverse is forced to go with the image u don't reverse pain but neway great job!

m.guney's picture
m.guney
67 pencils

good.

elyoshiro's picture
elyoshiro
545 pencils

very nice

Guest's picture
Guest

Great

Guest's picture
Guest

in chinese, the headline is absolutely meaningless. What does "reverse the pain" mean? Is it release the pain? or is it a new experience of pain?

moreover, the campaign looks like an initative, rather that a real job.

velle's picture
velle
1550 pencils

This is one persuasive ad.

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