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Gym

Agency: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by McCann, India for Sanitol, within the category: Health.

Touch him. And you touch everything he’s touched.

Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Director: Rohit Devgun
Copywriters: Ashish Chakravarty, Kapil Batra
Photographer: Amit Dey

Comments (9)

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Highest Rated

adgoodie's picture
adgoodie
Activity Score 184

This one is the weakest in the series. At least the other two are realistic in terms of things we touch. But who touches their armpit like this?

Billoughsby's picture
Billoughsby
Activity Score 5142

Don't touch him, you die barren and alone. Life is filth. Embrace it.

Ahem.

The photography is ok, but the idea it illustrates is a lazy shortcut.

That's it.

tytpol's picture
tytpol
Activity Score 777

Billoughsby - true.

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 563

Pumpin IRON!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

What's he been touching with his armpit? Furtling taken to the next level.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AdBuzzer's picture
AdBuzzer
Activity Score 1174

So should I touch him or not? Who should wash hands? The girl or the guy? Why would anybody wish to touch somebody's armpit? This ad is weak and I doubt it should make anybody use Sanitol before touching the other person.

Glut's picture
Glut
Activity Score 3935

Very compact series, really good

mockingbird's picture
mockingbird
Activity Score 238

very complicated series.

jagadeesh's picture
jagadeesh
Activity Score 743

Idea is good.The copy is very weak.As adbuzzer said, who should use it.Copy is talking to the girl.Then what about the guy.?The hand wash is not preventing the girl from touching his armpit.
I think a good copy makes this ad brilliant.

adgoodie's picture
adgoodie
Activity Score 184

This one is the weakest in the series. At least the other two are realistic in terms of things we touch. But who touches their armpit like this?

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