Sanitol: Gym

Touch him. And you touch everything he’s touched.

Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Director: Rohit Devgun
Copywriters: Ashish Chakravarty, Kapil Batra
Photographer: Amit Dey
Published: December 2010


Billoughsby's picture
5095 pencils

Don't touch him, you die barren and alone. Life is filth. Embrace it.


The photography is ok, but the idea it illustrates is a lazy shortcut.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

tytpol's picture
777 pencils

Billoughsby - true.

JustinCarrasquillo's picture
549 pencils

Pumpin IRON!

Anonymous Author's picture
Anonymous Author
1541 pencils

What's he been touching with his armpit? Furtling taken to the next level.

Write a wise saying and your name will live forever – Anonymous.

AdBuzzer's picture
1168 pencils

So should I touch him or not? Who should wash hands? The girl or the guy? Why would anybody wish to touch somebody's armpit? This ad is weak and I doubt it should make anybody use Sanitol before touching the other person.

Glut's picture
3947 pencils

Very compact series, really good

mockingbird's picture
238 pencils

very complicated series.

jagadeesh's picture
747 pencils

Idea is good.The copy is very weak.As adbuzzer said, who should use it.Copy is talking to the girl.Then what about the guy.?The hand wash is not preventing the girl from touching his armpit.
I think a good copy makes this ad brilliant.

adgoodie's picture
184 pencils

This one is the weakest in the series. At least the other two are realistic in terms of things we touch. But who touches their armpit like this?

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