Sanitol Antibacterial: Cat

You are what you touch.
Sanitol antibacterial hand sanitizer.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Denzil Machado, Richa Mishra
Copywriters: Richa Mishra, Vivek Verma
Illustrator: Marcin Molski
Photographer: Tarun Vishwa


Chris's picture
1985 pencils

she looks like she's apart of the wall.

Hibon's picture
3734 pencils

Yes, this is a paper wall ad.. it will pass like a ship in the night :-)

Simple ideas are the best !

Guest's picture

hahahaha! hre we go with the sanitizer awards!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It doesn't make sense to me. She's touching the watermelon right? Not a cat.

Guest's picture

her hand's are just like the legs of a cat.It means,she has touched a pet cat before having watermelon.

Guest's picture

u got it right mr. Thats what they've shown

riyelam's picture
366 pencils

Nice execution and Idea..... But bad typography

Paridhi.'s picture
122 pencils

so do i think.!

Guest's picture

The same product. Almost the same copy. And obviously the same idea. Jesus why do they spend so much on un-orginals?!

CUTIEPIE's picture
347 pencils

You're right; that one's so much better!!

dreadboy's picture
413 pencils

Pretty concept, even though it takes a little to catch the idea. She touched the cat, so before eating she should have washed her hands.

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luckyzebra's picture
93 pencils

Except from the bad execution and the creepiness, the idea is totally stolen:

Guest's picture

nice idea!

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

No Touchy !! poor typo

Himanshu Prabhakar

atb2005's picture
13561 pencils

Old idea, and I thought she was wearing gloves (odd!)!

HappyHour's picture
2381 pencils

why does the ad industry seem to think it's exempt from rules against plagiarism? people have been expelled from college for copying one sentence in a 3000 word research paper.

silvi's picture
4172 pencils

I think this ad is effective. It sells the product.

Guest's picture

takes too long to figure out the cat paws. I dont think cats are particularly filthy either. Plus she wont eat the rind anyway.

Guest's picture

don't be a billi. become billo rani. use sanitol

Guest's picture

don't be a billi. become a billo rani

cyberjaleel's picture
62 pencils

nice, but bed typography

Abduljaleel. Anodiyil

Guest's picture

They want to scare people and sell their products. Cleaning too much your hands increase your chances of an infection by decreasing your self-immunization.

And some people help them to sell their stuff.

Billoughsby's picture
5124 pencils

The idea is okay, but it wasn't handled in a visually clear, concise way. There are boucoup issues with white on white thinking, as noted -- she blends into the wall, the paws are so low contrast you wonder for a few seconds what they are (before I thought they were gloves, I thought she had no hands, like the invisible man special effect), and the main line of copy nearly disappears. Was white on white their chosen motif because it suggested cleanliness to them, or is the execution simply timid? Hard to say.

A near fail

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

@cyber jaleel : there is typo error in your comment.

Anonymous Author's picture
Anonymous Author
1541 pencils

Unless she plans to eat the rind or lick her fingers (which she shouldn't anyway – terrible manners), there is no problem to solve.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

eat pussy :)

p.s. cats are considered really clean animals... so this little girl doesn't
need to worry really :)

Dzsoi's picture
7194 pencils

At least write a new copy... pretty shameless.

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