Saniterpen: Puss in Boots

For any kind of pet odor.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo
Copywriter: Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Photographer: Eugenio Recuenco
Art Buyer: Elena Mazzanti-Houel
Account Supervisor: Nathalie Bailleul
Advertiser's Supervisor: Anne Legallet

March 2008


philippertl's picture
656 pencils

Awesome illustration!


rebelscum's picture
2110 pencils

I'm fairly sure this is photography?? If so, awesome set dec, wardrobe & makeup :P


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

john doe's picture
john doe
1571 pencils

impressive art direction. though i don't like the idea so much.

Bye's picture
1464 pencils

If only the idea was as good as the art this would be the best idea I would've seen in years.

Sopoulos's picture
26 pencils

I love it

esteb's picture
673 pencils

Good art.

Vicomte's picture
287 pencils

Beautiful illustration. But the idea...

speed's picture
83 pencils

This photographer is just magnificent. You should check out his portfolio.

I think the ad is different for the category. I'd look forward to the others in a series.

Londonpride's picture
171 pencils

Top job. In my opinion art direction will make it a Cannes contender. Idea won't make it a winner though.

miko1aj's picture
3086 pencils

whoa. What a post production I would say. Very good idea shot extraoutstandingly. I love this kind of ads.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Ah-mazing photo-illustration!
If they have an extra reprint or two lying around the agency, I'll BUY IT!!! ; )

Alistair C.'s picture
Alistair C.
692 pencils

this should win a prize just for the execution. the idea is so-so, not really jaw dropping.

Leandro's picture
117 pencils


sold's picture
3305 pencils

o good production can save a bad idea, the opposite dont fit.

cullers's picture
332 pencils

Freaking gorgeous down to the last detail! Even the items he caught in the story. What a fantastic style for an actual book of puss in boots. I would so buy such a book.

Heaven's picture
88 pencils

WoW! De las fotografías más hermosas que he visto, así como toda la dirección de arte, la ambientación... WOW!!


Barkach's picture
200 pencils

I think it is too much.. the art is amazing, too magnifique... and the idea too dump....

Is like they saw the art and said: Mmmm this may work... remember to put a crappy product shot and an stupid copy line to ruin this master piece...

smilepig's picture
254 pencils

what a beautiful ad! actually i don't get the idea .I think they try to say like the foot odor of man??

GuilhermeToledo's picture
13 pencils

simplesmente ducarai!!!

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