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10 comments

Rog's picture
Rog
6094 pencils

No, thank you.

>>>> That's not an ad. THIS is an ad.

whitespace's picture
whitespace
1953 pencils

I think most folks don't welcome tourism to begin with.

inkfromthepen's picture
inkfromthepen
147 pencils

WTF? And the dead woman lying at the feet of the 'hunters'? Is she supposed to be their 'kill'? No, this doesn't do it for me, really. And if you're really trying to go hunt tigers, you're not about to be swayed by a simple 3-ad print campaign.

Rog's picture
Rog
6094 pencils

She's a dead tourist, Inky... killed by the hunters.
I agree with you, though.
It's a very clunky campaign... especially targeting no-bullshit, hard ass hunters...
and tell them to actually stop hunting.

>>>> That's not an ad. THIS is an ad.

Yokel's picture
Yokel
604 pencils

I don't think this ad is targeted to the hunters at all. This ad ran in India. The hunters (mostly) come from elsewhere.
The ad is actually targeting the small industry which supports the hunters when they come to India. This small industry relies on hunters and tourists, and by supporting the hunters they are actually endangering their future livelihood which more and more will be based on tourist dollars.
In my opinion these ads work well.

puppiepoppy's picture
puppiepoppy
1636 pencils

So, India's tourism is mostly wildlife (tiger) watching??? For me, wildlife watching is only a very small part of their tourism industry. It might be a good cut-through point for SANCTUARY. Not working well as it's not an effective angle.

Yokel's picture
Yokel
604 pencils

Noone said that India's tourism is mostly tiger watching. Same as Ferrari's aren't what most people here drive but they're still advertised.
Working well because it's helping at the point where it's targeted.

whitespace's picture
whitespace
1953 pencils

Erm.. how did you surmise that the tourist is female?

philippertl's picture
philippertl
656 pencils

It reminds me a bit on the old days, where Europeans killed natives for fun.
Brrr! Bad ad!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

The idea of using those old hunting trophies could have been used to great effect because they are instantly recognisable and (to me anyway) a bit disgusting, but they really don't work here.

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