Sanctuary Asia: Tree

For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.

Agency: JWT, Mumbai, India
Creative Director: Bruce matchett, Agnello Dias
Art director: Minal Phatak
Copywriter: Agnello Dias
Photographer: Deepak Jadhav

7 comments

jennywhx's picture
jennywhx
1142 pencils

i was looking at the white marks around the title and tagline, i thought they're sketching something.
a hut or watever....but it's not...right?

whitespace's picture
whitespace
1953 pencils

I was thinking they should just put the poem with the scratches and lose that evening imagery.

samalapan's picture
samalapan
12 pencils

they're supposed to look like tiger stripes

jennywhx's picture
jennywhx
1142 pencils

Oh...there are tigers? okie.

Justin's picture
Justin
176 pencils

I like this one the most.

Typography needs more work tho.

Nice idea.

Desi's picture
Desi
1052 pencils

Too forced copy, and then the sun spoils it all.

alter ego's picture
alter ego
20 pencils

For the sake of cannes, the deer must live.
For the sake of one show, the grasslands must live.
For the sake of the d&ad, the rivers must live.
For the sake of fame, the scam must live.

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