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Sanctuary Asia: Tree

Sanctuary Asia: Tree
Your rating: None Average: 9.5 (2 votes)

For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.

Agency: JWT, Mumbai, India
Creative Director: Bruce matchett, Agnello Dias
Art director: Minal Phatak
Copywriter: Agnello Dias
Photographer: Deepak Jadhav

7 Comments

jennywhx's picture 1144 pencils
jennywhx | Thu, 2007-01-04 06:06

i was looking at the white marks around the title and tagline, i thought they're sketching something.
a hut or watever....but it's not...right?

http://jennywhx.blogspot.com jwhx:Visionary

whitespace's picture 2055 pencils
whitespace | Thu, 2007-01-04 08:16

I was thinking they should just put the poem with the scratches and lose that evening imagery.

samalapan's picture 12 pencils
samalapan | Thu, 2007-01-04 08:59

they're supposed to look like tiger stripes

jennywhx's picture 1144 pencils
jennywhx | Thu, 2007-01-04 11:36

Oh...there are tigers? okie.

http://jennywhx.blogspot.com jwhx:Visionary

Justin's picture 176 pencils
Justin | Thu, 2007-01-04 12:12

I like this one the most.

Typography needs more work tho.

Nice idea.

Desi's picture 1052 pencils
Desi | Thu, 2007-01-04 16:40

Too forced copy, and then the sun spoils it all.

Desi
www.DesiCreative.com

alter ego's picture 20 pencils
alter ego | Thu, 2007-01-04 17:23

For the sake of cannes, the deer must live.
For the sake of one show, the grasslands must live.
For the sake of the d&ad, the rivers must live.
For the sake of fame, the scam must live.

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