Sanctuary Asia: Mountain

For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.

Agency: JWT, Mumbai, India
Creative Director: Bruce matchett, Agnello Dias
Art director: Minal Phatak
Copywriter: Agnello Dias
Photographer: Deepak Jadhav

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10 comments

jennywhx's picture
jennywhx
1142 pencils

I didn't get it, until i see twice on this ad.
Tiger...
the first 3 lines of the taglines feel good, but when i read the 4th line, i am like...uh...?
why? the circle complete with a bit loathly

instinctive traveller's picture
instinctive tra...
189 pencils

Ugh... the food chain feeling in the copy is somehow lost in the fourth line, do you think? You've left the connect rather vague. The terrain does remind me of a tigers back... but could the copy have been better? Rather vague. Rather vague.
http://kettleandmug.blogspot.com

Justin's picture
Justin
176 pencils

Why is this one illustrated and the rest photographic?

Cron187's picture
Cron187
553 pencils

For the sake of good taste, this ad must die.
For the sake of other ads, this ad must die.
For the sake of good ideas, this ad must die.
For the sake of the earth, this ad must die.

juankhr's picture
juankhr
136 pencils

hahahahahahahah true!

Wren's picture
Wren
66 pencils

?

Desi's picture
Desi
1052 pencils

Cron 187, I was going to write the same thing you wrote but when i scrolled down you already did it...ha ha...

pindaro's picture
pindaro
526 pencils

come on!!
3 ads with the same copy?

juankhr's picture
juankhr
136 pencils

agree 3 ads same text and diferent picture??? sorry but this is no campaign what so ever.

addyhoch10's picture
addyhoch10
2592 pencils

seems this copy screams for spoofing... agree it ends quite abrupt with the fourth line.
to whom is it directed? i don't know if this ad would have any effect on people who eat pulverised tiger penises to increase their virility or on those who put tiger furs on their wall (right next to the deer's head).
as for the art direction it would be better if this one was a photo too or the other two were illustrations.
the scratches around the text don't make any sense, they even give me a rather threatening feeling about tigers. plus the tree one looks like a trashy hawaii postcard.
that said i like the idea behind it. at least a little bit ;)

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