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Druggie

Agency: 
Published/Aired: 
May 2010
15446
Description: 

A print campaign for SANCA, The South African National Council on Alcoholism and Drug Dependence, communicating the dangers of drinking alcohol to pregnant women who think that moderate drinking won't affect their unborn babies. Foetal alcohol syndrome doesn't just manifest itself in physical birth defects at birth, it can also cause psychological damage, which isn't always immediately apparent.

Print advertisment created by Lowe, South Africa for SANCA, within the category: Public Interest, NGO.

Drinking during pregnancy can take years to affect your baby.
35% of children born with foetal alcohol syndrome will grow up to abuse drugs and alcohol. Do the right thing for child's sake. Don't drink during pregnancy.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Photographer: Dawid Wapenaar

Comments (2)

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Highest Rated

Guest's picture
Guest

wooooooooooooooooo, go Sibs!!!!

shitmonk's picture
shitmonk
Activity Score 465

amazing match of copy and visual, well done!!! perfect imo!

Guest's picture
Guest

wooooooooooooooooo, go Sibs!!!!

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