San Patrignano: Identity
We help people to get their identity back.
Advertising Agency: Armando Testa, Milan, Italy
Creative Director: Raffaele Balducci
Art Director: Edwin Herrera
Copywriter: Andrea Bomentre
Photographer: Davide Bodini
Published: October 2007
Comments
Very nice. At first I thought it was a mannequin with goop being poured on.
Sorta startled me to see the girl. I love it.
Hmmmmm
stuck!
I think your reference from David field of ,right?
nice...
"to touch your client is to touch their heart"
I like the art direction, nice work.
stunning work
(my Life Is Design & Design Is my LIFE)
Striking! I like
Bad...It is scary. Melting Face. It might not help I am watching dexter at the same time.
beautiful!
But what is it that the organization does exactly and for whom? Very vague.
~~be cool eh!~~
~~this paranoid survived!~~
Bravi ragazzi...
I like it.
Better this subject than the other one that is a dejavù.
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Advertising pass, pasta remain...
Bella, bravi.
Good one! Very beautiful in the execution!
Great one .............owo
"No think is impossible"
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www.ediblee.blogspot.com
http://merobarema.blogspot.com
Don't like it.
Very creative, but very very far from the personality and the image of "san patrignano".
Bravi!
I really envy this ad.
The ad is really flattered, Karen... but thinks it best if you saw other people.
>>>> That's not an ad. THIS is an ad.
Too literal. Very young. Basic. Don't like it at all.
I has a dream I made this ad.
Wow, what amazing work!
Oh wait a sec!
....this has been all over other magazines and photo annuals like PDN, Communication Arts, etc.
It's an American photographer by the name of David Field.
www.davidfieldphotography.com
These guys lose at ethics hah (At least it's pro-Bono I imagine?)
The production is great though...would have been nice to see some talent on the creative's part. I'm sure he could have spoofed up the concept...oh well.
Do you really think it's unethical to use an artistic resource created by someone else and apply it to advertising?
I'm not so sure. After all, the photographer just came up with the visual effect, it's the creatives who found a conceptual application for that visual effect. As long as no other ad is using the same visual with the same communication purpose, i think it's ok.
very nice.
I wish karen hopia bokya would have done this.
The admans story
Karen can only wish, Prana. ;)
>>>> That's not an ad. THIS is an ad.
Hello, in the credits there's a mistake. The following credits are correct:
Client: San Patrignano
Agency: Armando Testa Milan (Italy)
Creative director: Raffaele Balducci
Art director: Edwin Herrera, Sara Lucchetta
Copywriter: Andrea Bomentre
Photographer: Davide Bodini
Post Production: Roberto Marchesi
A.B.
changezi
it seems to be favourit with every body here but did any body really understand as to wat "sanpatrignano" does. the visual is undoubtedly stunning but it's not saying about the company clearly and also the cream or watsoever it is looks quite ugly pouring down her face
changezi
I feel bad for David Field. They absolutely ripped him off, and he should be paid at least an artist's reference fee. David is a young guy, right out of school with a lot of talent. Better yet, they should have hired David to do the job. Clearly plagiarism.
Amazing art job. Simply flawless. we shouldnt even think of criticising this. Its sin if we do. Although in terms of actual communication I would imagine this to be absolutely bang on for a plastic / cosmetic reconstruction for the poor and deprived. A social cause for burnt victims.
GR8 Job.
JUST AMAZING WORK!
Beautiful! This amazing work deserves more than just be a part of an ad that some people are not able to appreciate...
this is a direct rip-off of David Field. His "Pleasures of the Flesh" series was published in Communication Arts, PDN, and the Cover of Eyemazing magazine long before this campaign was released
http://www.davidfieldphotography.com/portfolio.html
Let us give credit where credit is due. This concept was originated by David Field, a photographer in New York. His photos, of which this is a blatant knock-off, have been published in several photography journals prior to the development of this ad. This agency does not deserve kudos for the lack of integrity in its work.
I agree. Stolen work.
www.thephotofield.com. Ironic this piece is about identity theft; it’s such a rip off to David Fields photography. This concept has been published in two major art magazines around the world. A good Art Director would have known this, and should have stopped this from ever being made to avoid humiliation. I don’t know if anyone else has but I’ve included a link to David Fields photography since he was the driving force that inspired this. Hopefully Ads of the World will start to showcase the source and not the knock-offs.
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