San Juan Yachts: Your Signature

Every masterpiece deserves a signature. Yours.
San Juan Yachts. The art of boat building.

Advertising Agency: Animal, San Diego CA, USA
Creative Directors: Kiumars Gourki
Art Director: Kiumars Gourki
Copywriter: David Keepper, Eric Husband
Illustrator: Kiumars Gourki
Photographer: Neil Rabinowitz
Account supervisor: Kate Sheahan
Image retouching: Kevin Johnston
Printing/Printing: Steve Woods
Published: September 2006

8 comments

Alexandre's picture
Alexandre
55 pencils

génial!

addyhoch10's picture
addyhoch10
2592 pencils

very nice. i like these

k-rocka's picture
k-rocka
428 pencils

The art-direction feels a little disjointed to me. I would have like to see only one photo.

Beatboxer's picture
Beatboxer
1519 pencils

Yep. Right on, K-Rocka. Or, at least, if they really wanted to use 2 photos, they could have done it differently...

bknowlden's picture
bknowlden
3647 pencils

Yeah, I thought it was an ambient with a reveal. But then again, I am dumb.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Yeah, but don't let that stop you... ;D

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Nice and admirable attempt at recreating what's been coming out of those Minneapolis shops for years...
But that isn't to say I have a low opinion of this campaign. I think it's right on strategy. Still works just fine. But very formulaic. I think it's a case of "if it ain't broke"...
I once worked on a recreational boating engine ads (in Minneapolis, of course) and we'd have a field day coming up with a bunch of cool and clever lines...
But my favorite boat ad headline still remains: "Is it possible the road to heaven isn't a road at all?" I didn't write it. Someone at Carmichael did. And that someone got very famous.

SurrealEndeavor's picture
SurrealEndeavor
56 pencils

This campaign has great copy.

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