San Juan Yachts: Waves Crashing

Is that the waves crushing. Or the sea applauding?
San Juan Yachts. The art of boat building.

Advertising Agency: Animal, San Diego CA, USA
Creative Directors: Kiumars Gourki
Art Director: Kiumars Gourki
Copywriter: David Keepper, Eric Husband
Illustrator: Kiumars Gourki
Photographer: Neil Rabinowitz
Account supervisor: Kate Sheahan
Image retouching: Kevin Johnston
Printing/Printing: Steve Woods
Published: September 2006

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8 comments

Pouts's picture
Pouts
691 pencils

I like the line... but my experience has shown that its the waves crushing!

k-rocka's picture
k-rocka
428 pencils

Writing is solid.

ellehcimeo's picture
ellehcimeo
3522 pencils

The word craft is splendid.

Beatboxer's picture
Beatboxer
1519 pencils

I hate the art direction.

Bye's picture
Bye
1468 pencils

Is there something I'm totally missing? It's just the copy right?

ivan's picture
ivan

and... a great boat. :)

Ivan Raszl, admin of AotW

like.a.boy's picture
like.a.boy
227 pencils

beautifully written!
my reservation is on the art direction,
but then again this weird layout do
crab my attention somehow...
maybe it's the beauty of imperfection.

SurrealEndeavor's picture
SurrealEndeavor
56 pencils

I love the copy, the art direction might need some work, but actually I think that it might be perfect for the target market.

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