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San Juan Yachts: Waves Crashing

San Juan Yachts: Waves Crashing
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Is that the waves crushing. Or the sea applauding?
San Juan Yachts. The art of boat building.

Advertising Agency: Animal, San Diego CA, USA
Creative Directors: Kiumars Gourki
Art Director: Kiumars Gourki
Copywriter: David Keepper, Eric Husband
Illustrator: Kiumars Gourki
Photographer: Neil Rabinowitz
Account supervisor: Kate Sheahan
Image retouching: Kevin Johnston
Printing/Printing: Steve Woods
Published: September 2006

8 Comments

Pouts's picture 695 pencils

I like the line... but my experience has shown that its the waves crushing!

k-rocka's picture 428 pencils

Writing is solid.

ellehcimeo's picture 3534 pencils

The word craft is splendid.

Beatboxer's picture 1523 pencils

I hate the art direction.

Bye's picture 1484 pencils

Is there something I'm totally missing? It's just the copy right?

ivan's picture

and... a great boat. :)

like.a.boy's picture 227 pencils

beautifully written!
my reservation is on the art direction,
but then again this weird layout do
crab my attention somehow...
maybe it's the beauty of imperfection.

SurrealEndeavor's picture 56 pencils

I love the copy, the art direction might need some work, but actually I think that it might be perfect for the target market.

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