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7 comments

backwords's picture
backwords
122 pencils

funny but real men dont go to the zoo. why are they targetting football fans

chippery's picture
chippery
94 pencils

Nice. 7

chippery's picture
chippery
94 pencils

nah. 6.5

mikelite's picture
mikelite
1031 pencils

eh, i'm not impressed. I like the giraffe execution even tho it's not original

Neil Levy's picture
Neil Levy
314 pencils

hey man,
not sure i agree that the giraffe isn't original. where else have you seen it before?

be well,

whitespace's picture
whitespace
1953 pencils

This is one low budget ad hahaha

Doesn't entice me to go to the zoo...

and saw it coming because the have a logo that has animals in it already, so immediately animals come to mind, not football or computer peripheral.

Think they could have taken the idea further... maybe using art direction to purposely lead them in the 'wrong' way first...

hmmm...

Neil Levy's picture
Neil Levy
314 pencils

we had negative 4 dollars to do the entire campaign. does that count for anything? i don't know. but their attendance is way up so maybe.
or maybe people just like animals. thanks for the comments though. it means a lot that people even care to reply.
be well,

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