San Francisco SPCA: Pacifier

The kittens have arrived!
San Francisco felines have been extra frisky these days, which means we have lots of kitties waiting for adoption. And the only thing better than a bundle of cuteness is two. Bring home 2-for-1 kittens all season long!
250 Florida Street |

When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as "kitten season." We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!

Advertising Agency: G2, San Francisco, USA
Creative Director: Lotus Child
Art Director: Karen Farrell
Copywriter: Carrie Duick
Published: July 2012


MicheleVirgilio's picture
2617 pencils

nice ad. A new way to see the problem. I like

ignitionspark's picture
212 pencils

Nice ad. Simple and effective...

tirthomitro's picture
2764 pencils

SPCA showing an animal as an eatable to promote another bunch of animals. this is fucking weird.
and the agency needs better photoshop guys. horrible execution!

they showed me a picture & i laughed
dignity has never been photographed

Temple's picture
10575 pencils

Agreed. Black humor should not be used when you are supposedly promoting a good cause.

JMcc's picture
24 pencils

I think it's supposed to look like a cat toy, not a live mouse... and babies don't eat pacifiers. Also, even the ASPCA will acknowledge dogs and cats are carnivores.

DilipRevar's picture
264 pencils

I agree with tirthomitro, photoshop is weak but the concept is excellent.

bate_palmas's picture
1479 pencils


venom_elite's picture
752 pencils

Nice idea but teeeeerrible execution.

Not bad for an MS Paint job I suppose.

feysal's picture
2489 pencils

groovy concept

groovy baby!

kleenex's picture
32968 pencils

I think all the ads are cute...

Anonymously_Yours's picture
9 pencils

Love these! So cute and smart!

JimCompton-Hall's picture
64 pencils

Nice, but is this really enough to attract the right audience?
Until I read the copy I had no idea what it was about. How many people looking for kittens are going to skip over this because it's not immediately apparent what the ad is about?
I read somewhere that consumers' typically spend 3 seconds looking at each advert. If it hasn't communicated the message by then it risks losing a lot of potential customers.


Lazarus's picture
1538 pencils

Not appropriate at all. Tasteless (drum lick).

ItMatters's picture
2171 pencils


fotdot's picture
673 pencils

Not so good. Poor photography.

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