San Francisco SPCA: Pacifier

San Francisco SPCA: Pacifier
Average: 7 (44 votes)

The kittens have arrived!
San Francisco felines have been extra frisky these days, which means we have lots of kitties waiting for adoption. And the only thing better than a bundle of cuteness is two. Bring home 2-for-1 kittens all season long!
250 Florida Street | sfspca.org/kittens

When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as "kitten season." We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!

Advertising Agency: G2, San Francisco, USA
Creative Director: Lotus Child
Art Director: Karen Farrell
Copywriter: Carrie Duick
Published: July 2012

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15 comments

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioWednesday, July 25, 2012 - 02:16

nice ad. A new way to see the problem. I like

http://www.mandarinoadv.com

ignitionspark's picture
212 pencils
ignitionsparkWednesday, July 25, 2012 - 02:42

Nice ad. Simple and effective...

tirthomitro's picture
2254 pencils
tirthomitroWednesday, July 25, 2012 - 03:32

SPCA showing an animal as an eatable to promote another bunch of animals. this is fucking weird.
and the agency needs better photoshop guys. horrible execution!

they showed me a picture & i laughed
dignity has never been photographed

Temple's picture
9453 pencils
TempleWednesday, July 25, 2012 - 06:02

Agreed. Black humor should not be used when you are supposedly promoting a good cause.

JMcc's picture
24 pencils
JMccWednesday, July 25, 2012 - 12:29

I think it's supposed to look like a cat toy, not a live mouse... and babies don't eat pacifiers. Also, even the ASPCA will acknowledge dogs and cats are carnivores.

DilipRevar's picture
264 pencils
DilipRevarWednesday, July 25, 2012 - 04:28

I agree with tirthomitro, photoshop is weak but the concept is excellent.

bate_palmas's picture
1495 pencils
bate_palmasWednesday, July 25, 2012 - 04:32

Sweet!

venom_elite's picture
508 pencils
venom_eliteWednesday, July 25, 2012 - 06:33

Nice idea but teeeeerrible execution.

Not bad for an MS Paint job I suppose.

feysal's picture
1542 pencils
feysalWednesday, July 25, 2012 - 08:12

groovy concept

kleenex's picture
15760 pencils
kleenexWednesday, July 25, 2012 - 13:27

I think all the ads are cute...

Anonymously_Yours's picture
9 pencils
Anonymously_YoursWednesday, July 25, 2012 - 15:17

Love these! So cute and smart!

JimCompton-Hall's picture
54 pencils
JimCompton-HallThursday, July 26, 2012 - 10:16

Nice, but is this really enough to attract the right audience?
Until I read the copy I had no idea what it was about. How many people looking for kittens are going to skip over this because it's not immediately apparent what the ad is about?
I read somewhere that consumers' typically spend 3 seconds looking at each advert. If it hasn't communicated the message by then it risks losing a lot of potential customers.

Copywriter
@JimComptonHall
JimComptonHall@gmail.com
http://Blog.JimComptonHall.com

Lazarus's picture
1392 pencils
LazarusFriday, July 27, 2012 - 06:13

Not appropriate at all. Tasteless (drum lick).

ItMatters's picture
1922 pencils
ItMattersSunday, July 29, 2012 - 03:30

nice.

fotdot's picture
663 pencils
fotdotMonday, July 30, 2012 - 07:48

Not so good. Poor photography.