San Francisco SPCA: Bjorn

The kittens have arrived!
San Francisco felines have been extra frisky these days, which means we have lots of kitties waiting for adoption. And the only thing better than a bundle of cuteness is two. Bring home 2-for-1 kittens all season long!
250 Florida Street | sfspca.org/kittens

When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as "kitten season." We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!

Advertising Agency: G2, San Francisco, USA
Creative Director: Lotus Child
Art Director: Karen Farrell
Copywriter: Carrie Duick
Published: July 2012

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5 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice

DilipRevar's picture
DilipRevar
264 pencils

Hey good one.. Really brilliant concept.

Anonymously_Yours's picture
Anonymously_Yours
9 pencils

I wish I came up with this concept.

jishasantanair's picture
jishasantanair
16 pencils

very nice

deepak mane's picture
deepak mane
6 pencils

nice ad

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