The New Polar Bear Plunge. An Expedition for the Whole Family
Advertising Agency: M&C Saatchi North America, Santa Monica, California, USA
Creative Director: Martin Dix
Art Director: Ron Tapia
Copywriter: Dennis DiSalvo
Photographer: Rainer Stratmann
Published: March 2010
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7 Comments
Love the whole campaign! Stunning visuals (great photoshop effects)
Ivan, I wish you would post more print campaigns from the States.
This is a good ad, but when I first saw it, I thought it was an ad dealing with global warming. The idea would have worked better in that case.
Hey, atb2005, waddup?
=)
Mon ami,
How can you say you thought it was about global warming? haha The copy clarifies it, and they used large typography for a reason. :-)
Well, I thought at first the concept was that climate is so f'ed up that polar bears now live in SoCal. That could be what the San Diego Zoo is trying to say... =)
the visual is good in this one!
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Alexandre Brito
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good for a poster. that's all I can say.
love the wide aspect ratio. excellent concept, simple and straight put into art.
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