San Diego

July 2006
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This is one good idea. And just one ad. Not a campaign. I'm so happy to see that JWT Paris managed to fight off the big and scary cookie cutter monster and didn't do an LA and Monaco version of this ad with different dudes standing on the side of the road.

New Mazda RX-8. 231 hp.

Advertising Agency: JWT, Paris, France
Creative Director: Pascal Manry, Andrea Stillacci
Copywriter: Vincent Pedrocchi
Art Director: Xavier Beauregard
Photographer: Vincent Dixon

Comments (18)

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kgeiger's picture
7287 Activity Scores

This has long been a favourite of mine. Imagine, an camaker that doesn't have to see their sheet metal in the ad! Does such a client really exist? ;)