Samusocial: Asphaltisation, 3

The longer you live on the street, the harder it is to get off it.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
Published: April 2010

18 comments

AmigoInvisible's picture
AmigoInvisible
195 pencils

Simple and straight to the point.

atb2005's picture
atb2005
13567 pencils

I know I've been making the point that "forced" is ok, but when it comes to public interest campaigns I'd rather see something realistic. Art is good though.

Adaddicted's picture
Adaddicted
3435 pencils

like the art.

withalltherespects

Shingo's picture
Shingo
406 pencils

good job

thedesignaddict's picture
thedesignaddict
5393 pencils

Excellent work. Compelling image with stopping power.

I think the public has become so ambivalent to people living on the streets that some hyperbole is necessary to get people to take a second look.

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

Nice Campaign
Strong!
cheers

Jeff

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

Nice Campaign
Strong!
cheers

Jeff

Guest's picture
Guest

Awsome !

dlue's picture
dlue
342 pencils

cool gets your attention, the message is clear, love the tension in the guys hand reaching out...

cheers,
dlue

Guest's picture
Guest

brilliant

Don Rapper's picture
Don Rapper
223 pencils

very very good

ayaxy's picture
ayaxy
6 pencils

excelente en todo sentido

Sagon's picture
Sagon
4 pencils

delivers its point clearly...
I would love to see a more realistic one but overall nice

etshy's picture
etshy
6 pencils

The art work is amaaaaaaazing , but people who live in street have no sin ,,, we have 2 help them 2 get better life

bloomonkey's picture
bloomonkey
99 pencils

Nice and simple, got it in a heart beat.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

michelangelo's picture
michelangelo
660 pencils

beautiful execution

sorgin's picture
sorgin
18 pencils

straight and strong

“El valor de las cosas no está en el tiempo que duran, sino en la intensidad con que suceden. Por eso existen momentos inolvidables, cosas inexplicables y personas incomparables.”

Guest's picture
Guest

My God... So strong!

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