Samusocial: Asphaltisation, 3
Average: 8 (96 votes)

The longer you live on the street, the harder it is to get off it.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
Published: April 2010

18 comments

AmigoInvisible's picture
195 pencils
AmigoInvisible

Simple and straight to the point.

atb2005's picture
13639 pencils
atb2005

I know I've been making the point that "forced" is ok, but when it comes to public interest campaigns I'd rather see something realistic. Art is good though.

Adaddicted's picture
3439 pencils
Adaddicted

like the art.

withalltherespects

Shingo's picture
406 pencils
Shingo

good job

thedesignaddict's picture
4834 pencils
thedesignaddict

Excellent work. Compelling image with stopping power.

I think the public has become so ambivalent to people living on the streets that some hyperbole is necessary to get people to take a second look.

jeff.emmanuel's picture
149 pencils
jeff.emmanuel

Nice Campaign
Strong!
cheers

Jeff

jeff.emmanuel's picture
149 pencils
jeff.emmanuel

Nice Campaign
Strong!
cheers

Jeff

Guest's picture
Guest

Awsome !

dlue's picture
342 pencils
dlue

cool gets your attention, the message is clear, love the tension in the guys hand reaching out...

cheers,
dlue

Guest's picture
Guest

brilliant

Don Rapper's picture
223 pencils
Don Rapper

very very good

ayaxy's picture
6 pencils
ayaxy

excelente en todo sentido

Sagon's picture
4 pencils
Sagon

delivers its point clearly...
I would love to see a more realistic one but overall nice

etshy's picture
6 pencils
etshy

The art work is amaaaaaaazing , but people who live in street have no sin ,,, we have 2 help them 2 get better life

bloomonkey's picture
99 pencils
bloomonkey

Nice and simple, got it in a heart beat.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

michelangelo's picture
662 pencils
michelangelo

beautiful execution

sorgin's picture
18 pencils
sorgin

straight and strong

“El valor de las cosas no está en el tiempo que duran, sino en la intensidad con que suceden. Por eso existen momentos inolvidables, cosas inexplicables y personas incomparables.”

Guest's picture
Guest

My God... So strong!