Samusocial: Asphaltisation, 3
The longer you live on the street, the harder it is to get off it.
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
Published: April 2010


18 comments
Simple and straight to the point.
I know I've been making the point that "forced" is ok, but when it comes to public interest campaigns I'd rather see something realistic. Art is good though.
like the art.
withalltherespects
good job
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
Excellent work. Compelling image with stopping power.
I think the public has become so ambivalent to people living on the streets that some hyperbole is necessary to get people to take a second look.
Nice Campaign
Strong!
cheers
Jeff
Nice Campaign
Strong!
cheers
Jeff
Awsome !
cool gets your attention, the message is clear, love the tension in the guys hand reaching out...
cheers,
dlue
brilliant
very very good
excelente en todo sentido
delivers its point clearly...
I would love to see a more realistic one but overall nice
The art work is amaaaaaaazing , but people who live in street have no sin ,,, we have 2 help them 2 get better life
Nice and simple, got it in a heart beat.
"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein
beautiful execution
straight and strong
“El valor de las cosas no está en el tiempo que duran, sino en la intensidad con que suceden. Por eso existen momentos inolvidables, cosas inexplicables y personas incomparables.”
My God... So strong!