Samu Social: Graves, 3

Indifference Kills

Advertising Agency: Publicis Conseil, France
Creative Directors: Véronique Sels, Olivier Altmann
Art Director: Yves-eric Deboey
Assistant art director : Jean Weessa
Copywriter: Mathieu Degryse
Photographer: Cedric Delsaux

25 comments

rehpani's picture
rehpani
312 pencils

THIS IS THE BEST OF THREE
GREAT ART DIRECTION
GREAT PHOTOGRAPHY
STRONG MESSAGE

Guest's picture
Guest

They'd be better as on-site appliques.

Hibon's picture
Hibon
3734 pencils

Nice campaign, great art direction ... but this will not change "Indifference" in Paris. Unfortunately this campaign will make people smile in Paris because people are not "educated" to help others.

Simple ideas are the best !

Guest's picture
Guest

Agree, very true. Maybe the client should change to another agency to have a new point of view, but as usual most french public budgets go always to the same french agencies : Eurorscg, Publicis.

capywriter's picture
capywriter
5509 pencils

Same client and same agency as these: http://adsoftheworld.com/media/print/samusocial_asphaltisation_3

They just put them a little deeper ;) Great idea though.

dreadboy's picture
dreadboy
413 pencils

Same "actor" too, or is it just me?

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Dzsoi's picture
Dzsoi
7194 pencils

Yeah, both of them are solid, good if you look at them independently, but if you put it in the context, it's a bit lazy from an agency.

pez's picture
pez
1800 pencils

this is really powerful, great ad, amazing art direction, congrats

Guest's picture
Guest

It's nice but not great.

AdventureAd's picture
AdventureAd
186 pencils

boring

sorgin's picture
sorgin
18 pencils

Stunning! the reality shocks, every day we see it wherever we live.

“El valor de las cosas no está en el tiempo que duran, sino en la intensidad con que suceden. Por eso existen momentos inolvidables, cosas inexplicables y personas incomparables.”

Geimima's picture
Geimima
819 pencils

no need to put two breaks there

life is a playground

pdabhinav's picture
pdabhinav
100 pencils

good

Guest's picture
Guest

to be honest. nothing special... not clever message...

SoCH_TO's picture
SoCH_TO
959 pencils

Nice Campaign !!!

Live with Passion

tai1205's picture
tai1205
3 pencils

so scary

sandipkayal's picture
sandipkayal
270 pencils

what a art....great boos

a CREATIVE drop

gal.shkedi's picture
gal.shkedi
31 pencils

very good!

Guest's picture
Guest

I’m fed up with this kind of social campaign. they’re made just for prices without an answer to the question “what’s in for me?”. everybody knows that indifference kills. it kills everywhere, from homeless to the 3rd world. there’s nothing that really matter here!

talkingisfree's picture
talkingisfree
2660 pencils

Boring, good photos however.

Guest's picture
Guest

dèja fait merde!

iblyss's picture
iblyss
26 pencils

déjà fait merde!

Guest's picture
Guest

done already you say???? I don't think so. Post us the link then, please.

Esquissos's picture
Esquissos
28 pencils

the same, and the same, and the same......

TommyO's picture
TommyO
1866 pencils

Yeah, very good.

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