Samsung: Worker

Group shots, without group efforts.
WB700 with wide-angle lens.

Advertising Agency: Cheil, Beijing, China
Executive Creative Directors: Jason zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Photographers: Zhong Shi, Jing Hui
Retouching: Zhong Shi
Account team: Wenkey Chen, Frankee Wang
Published: April, 2011

21 comments

ace85le's picture
ace85le
3939 pencils

Really funny & shakes off a happy vibe.

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morse's picture
morse
16547 pencils

I agree. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture
The JACK
438 pencils

good copy...

Nike Diesel's picture
Nike Diesel
13389 pencils

I agree, really great copy.

vijayakumar.cp's picture
vijayakumar.cp
51 pencils

very nice and well done.

chaddy velasco's picture
chaddy velasco
95 pencils
thedesignaddict's picture
thedesignaddict
5415 pencils

Simple. Smart.

dmslee's picture
dmslee
10 pencils

why 3?

kleenex's picture
kleenex
34632 pencils

Not a bad idea at all.

esteb's picture
esteb
673 pencils

It has been already done.
I dont' undertsand why you go on commenting.

AdBuzzer's picture
AdBuzzer
1168 pencils

it's a very good solution for the product benefit. I'm just not sure if it's really possible - even with those wide-angle lenses - to make a photo of the whole group this way as depicted in the ad.

krautland's picture
krautland
3216 pencils

funny.

Taylormade's picture
Taylormade
412 pencils

I prefer the original ad's reverse perspective.

NONE™'s picture
NONE™
209 pencils

Good!!!

NONE™

chaddy velasco's picture
chaddy velasco
95 pencils

i would probably give them a 9 or a 10 if they are the first agency to produce this kind of execution and idea.

Marcupolo's picture
Marcupolo
206 pencils

I agree, not the first and not for nikon too

anti-vedel's picture
anti-vedel
86 pencils

Clewer idea!

Glut's picture
Glut
3947 pencils

nice!

zr4218's picture
zr4218
31 pencils

very nice.good ideeeeeeeeeea!!!!! genius。。

singser's picture
singser
8 pencils

Good

monkey business's picture
monkey business
18 pencils

brilliant!!!

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