Samsung WF338AAB: Oil

Advertising Agency: FP7, Doha, Qatar

Related videos by Shutterstock

11 comments

Guest's picture
Guest

Hasn't this been done before? Oh wait, the art director got his spec work released finally! :D

Guest's picture
Guest

I always thought dirt was removed during the washing and not the spinnig cycle. besides, it also quite disgusting, not sure this makes the product appealing

hesham00's picture
hesham00
48 pencils

scaaaaaaaaammmmmmmmm

.............................................................
www.heshamsamir.com

Guest's picture
Guest

FP-7 awards (so far)... aramex is also complaining about the scam:
adnationme.com/news/top-story/aramex-complains-about-fp7-doha-work.html

For more info about FP7 check international sites such:
adage.com/globalnews/article?article_id=135711

davidabott's picture
davidabott
14 pencils

Dear Guests,

I do agree that this campaign has created lots of fuzz. But then, one has to agree that it's a good idea very well executed.

Secondly, do you think all the works that win the Cannes, D&AD, One Show, Clio, LIA, or any other festivals for that matter, are all done for their existing clients. Be ruthlessly honest guys.

Ok, b4 I continue further, let me make one thing clear. I'm neither an FP7 supporter, nor a supporter of scams. All I ask all those who post ur comments is to be rethink before throwing shit on others.

Honestly tell me, haven't you ever cribbed that your client is not approving your genius of an idea? Some of you might be working in much evolved markets like the United States or so. But take any other part of the world, they have problems with getting client approvals. Which makes them do scams.

Having said that, let me again reiterate that I don't support scammers. All I'm asking you is to be truthful to yourself, and them slam others.

One more thing, if you think why somebody gets into doing scams, it's purely seeking recognition. That's about it. If you're at an executive creative director level or even if you're a creative director, honestly tell me if someone has a fantastic work in his/ her portfolio, but hasn't won the so called Cannes and other metals, would you hire him/ her? Would you pay him better? Obviously not, right?

This is what is the primary reason for someone doing scams.

So either learn to appreciate talent without counting the number of metals. If you can't please don't don't throw shit on others like what the entire region is doing about FP7.

tr3n00ps's picture
tr3n00ps
78 pencils

At least FP7 got caught with award winning work. I am sure they are totally embarrassed though. Too bad, too sad. They may not be able to get into any more competitions, but they should at least be able to turn there new found buzz into new clients.

Guest's picture
Guest

Does Samsung knows you guys have done that? hehe..
funny, thou

sold's picture
sold
3219 pencils

shame.
even because that work should not receive award.... isnt suitable...
in qatar, i am sure, washmachines is the kind of product for women... not for men as this ads are doing

Guest's picture
Guest

Stupid and gross. Looks dirty and messy, and makes me think it's going to wear out my clothes.

Guest's picture
Guest

At the end of the day, it's all about relevance. Who's your target market? Identify them and SPEAK TO THEM. Not to your fellow ad men! The reason why everything looks like a damn scam is because we're trying to prove to each other just how "clever" we can be. You're missing the bloody point.

Take this print ad O&M Singapore did for a brand of sanitary pads or tampons - it featured a bomb squad robot delivering a box of tampons to house because it was "that time of the month" for the female occupant. It might have undeservedly won a couple of awards at AdFest, but did you know majority of women didn't get the ad at first? Who's the target audience here? It simply wasn't relevant to whom they were trying to talk to.

That's exactly what this Samsung campaign is doing - it has failed to speak to the right audience. Plus, the product benefit (stain removal) doesn't tie in with the product's selling point (1,300rpm spinning speed). While it looks good, an ad that not only doesn't make sense but targets the wrong people as well is a total waste of time and effort.

Remember people - be relevant, be insightful, be original and most of all, don't alienate your audience! It's never okay to pass a creative wank off as a bona fide ad.

I have the greatest respect for real work that win the heavy metals and absolutely spit on agencies that hire creative teams to work specifically on scam ads. It is because it's so damned hard to produce award-winning work with real clients that makes it so rewarding and gratifying when you see that Pencil or Lion. Where's the pride when that piece of metal in your hand was won because you copped out and took the easy way out?

Guest's picture
Guest

At the end of the day, it's all about relevance. Who's your target market? Identify them and SPEAK TO THEM. Not to your fellow ad men! The reason why everything looks like a damn scam is because we're trying to prove to each other just how "clever" we can be. You're missing the bloody point.

Take this print ad O&M Singapore did for a brand of sanitary pads or tampons - it featured a bomb squad robot delivering a box of tampons to a house because it was "that time of the month" for the female occupant. It might have undeservedly won a couple of awards at AdFest, but did you know majority of women didn't get the ad at first? Who's the target audience here? It simply wasn't relevant to whom they were trying to talk to.

That's exactly what this Samsung campaign is doing - it has failed to speak to the right audience. Plus, the product benefit (stain removal) doesn't tie in with the product's selling point (1,300rpm spinning speed). While it looks good, an ad that not only doesn't make sense but targets the wrong people as well is a total waste of time and effort.

Remember people - be relevant, be insightful, be original and most of all, don't alienate your audience! It's never okay to pass a creative wank off as a bona fide ad.

I have the greatest respect for real work that win the heavy metals and absolutely spit on agencies that hire creative teams to work specifically on scam ads. It is because it's so damned hard to produce award-winning work with real clients that makes it so rewarding and gratifying when you see that Pencil or Lion. Where's the pride when that piece of metal in your hand was won because you copped out and took the easy way out?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments