Samsung WF338AAB: Ink

Advertising Agency: FP7, Doha, Qatar

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Guest's picture
Guest

These ads are recently Got some Awards in Dubai Lynx 2009 Festival...
But later they stripped off
Check it here http://www.jazarah.net/blog/
Romy Doha

Dubai Lynx Withdraws Agency of the Year Award from FP7 Doha!

April 2nd, 2009 12:56 pm Amazing, Events, Interesting, Qatar 2 comments
Holy cow, what a mass happening with the Dubai Lynx, first with controversial Samsung campaign and now with the Fortune Promoseven case, not to mention the copycat work, the Lynx organizers have stripped the Agency of the Year award for FP7 Doha, and 7 other awards.

Apparently their work wasn’t approved by clients, the awards that were withdrawn are: 1 Gold Print campaign, 1 Gold TV/Cinema campaign, 3 Silver Print campaigns, 1 Silver Outdoor campaign and 1 Bronze TV/Cinema campaign. As cruel as it might seem to FP7, such acts are necessary to maintain the credibility of the Dubai Lynx, personally I admire the Lynx organizers for this decision.

Below is their press release:

The organisers of the 3rd Dubai Lynx Awards announced today that they are withdrawing the Agency of the Year award from FP7 Doha and the trophy will subsequently now not be awarded this year.

Investigations after this year’s award show have revealed numerous examples of work from FP7 Doha that did not meet the Dubai Lynx entry criteria and subsequently these 18 submissions and the associated seven awards have been withdrawn. Those awards were: 1 Gold Print campaign, 1 Gold TV/Cinema campaign, 3 Silver Print campaigns, 1 Silver Outdoor campaign and 1 Bronze TV/Cinema campaign.

In addition, ten pieces which were shortlisted in the Print and Outdoor sections were also disqualified.

“Even before the awards night we had withdrawn a number of pieces of work from the competition but subsequently our investigation has found other pieces that were presented to the jury that infringed our requirement that all work presented must represent the client who approved it. Our rules are very clear with regards to this, and we have no hesitation in withdrawing these awards,” said Philip Thomas, Dubai Lynx CEO. “The Dubai Lynx Awards exist to celebrate and raise the creative bar of genuine work of the region. Activities like this show a disregard not only for the Awards but more importantly for the juries who work so hard judging the event. Due to the scale of withdrawals we feel it inappropriate to honour FP7 Doha as Agency of the Year and so will be withdrawing the prize. I hope that this swift action makes clear our determination to build an award with true integrity for the region,” continued Philip Thomas.

The Dubai International Advertising Festival and Lynx Awards, which took place earlier this month, are held in association with the IAA - UAE Chapter. Dr. Lance de Masi, Chapter President, commented: “In taking such swift action the Lynx organisers have demonstrated their understanding that in order to fulfil the purpose of incentivising and rewarding creative excellence in the region, Lynx must safeguard compliance with the stated conditions of eligibility. To do otherwise would be to undermine credibility.”

Details of the work in question are:
Print Gold campaign: A04/29 “Ink”
A04/30 “Oil”
A04/31 “Mud”
TV/Cinema Gold campaign: A12/2 “Car”
A12/3 “Cook”
A12/4 “Rocket”
Print Silver campaign: A04/13 “Nuns”
A04/14 “Students”
Print Silver campaign: A14/24 “Flying Bird”
A14/25 “Man Digging”
A14/26 “Running Horse”
Print Silver campaign: A05/52 “Cow”
A05/53 “Sheep”
A05/54 “Pig”
Outdoor Silver campaign: A04/25 “Cow”
A04/26 “Sheep”
A04/27 “Pig”
TV/Cinema Bronze A07/11 “Jackson 7″

ivan's picture
ivan

So the reason for all this is because clients haven't agreed to publish the campaigns?

Ivan Raszl, admin of AotW

Guest's picture
Guest

actually that's not the real reason. the real reason is that this agency won big with clients they didn't even have.
this is advertising at its maximum low.

ivan's picture
ivan

I think the whole Award thing is fake. We all know 95% of work submitted for awards is not real. Only runs once to qualify. I think Award shows should simply allow agencies to enter work regardless if they have the client or not. That would be honest.

Ivan Raszl, admin of AotW

Guest's picture
Guest

not true at all. ivan?

ivan's picture
ivan

Which part isn't true?

Ivan Raszl, admin of AotW

Guest's picture
Guest

I don't have problems with that. you at least have a client and many cllients are quite open to pretending they bought the ad. after all, it makes them look good, too.
but if you don't even have a client, if you make an ad for non-existing product... not that's one helluva BS.

Spooky's picture
Spooky
4 pencils

Why not just do away with awards shows? That would be even more honest.

ivan's picture
ivan

No, the award shows are great. They showcase the best work of the year.

If we compare the ad shows to a fashion or car show we should allow anything to be submitted and the best should be celebrated regardless if it's for a real client or not. If it's all about good strategy, ideas and execution, why does it matter if it has run or not.

I realize it's not as simple as, but I think it's a subject worth discussing...

Ivan Raszl, admin of AotW

Spooky's picture
Spooky
4 pencils

Hey Ivan, since you brought up the car show thing, check this out:

http://blacklightarrow.wordpress.com/2008/02/22/scamming-the-chillies/

It was a hot topic of debate last year, and more or less answers your question.

Guest's picture
Guest

This is all people can do. write comments.
Can anyone of these commenter can go such great idea?
ask your self. before putting down someone's work.

Guest's picture
Guest

jesus christ. take some english lessons....

Guest's picture
Guest

english is not the only language out there, get use to it.
ps: I hope u know more than one language, funny guy.

Guest's picture
Guest

No credits for shame...

Guest's picture
Guest

Well....nice "spin speed " idea but forced.

hesham00's picture
hesham00
48 pencils

scaaaaaammmmmm again

.............................................................
www.heshamsamir.com

Guest's picture
Guest

FP-7 awards (so far)... aramex is also complaining about the scam:
adnationme.com/news/top-story/aramex-complains-about-fp7-doha-work.html

For more info about FP7 check international sites such:
adage.com/globalnews/article?article_id=135711

Guest's picture
Guest

What ever, this work deserves metals.

Guest's picture
Guest

respect... fucking just missed the canness...

davidabott's picture
davidabott
14 pencils

Dear Guests,

I do agree that this campaign has created lots of fuzz. But then, one has to agree that it's a good idea very well executed.

Secondly, do you think all the works that win the Cannes, D&AD, One Show, Clio, LIA, or any other festivals for that matter, are all done for their existing clients. Be ruthlessly honest guys.

Ok, b4 I continue further, let me make one thing clear. I'm neither an FP7 supporter, nor a supporter of scams. All I ask all those who post ur comments is to be rethink before throwing shit on others.

Honestly tell me, haven't you ever cribbed that your client is not approving your genius of an idea? Some of you might be working in much evolved markets like the United States or so. But take any other part of the world, they have problems with getting client approvals. Which makes them do scams.

Having said that, let me again reiterate that I don't support scammers. All I'm asking you is to be truthful to yourself, and them slam others.

One more thing, if you think why somebody gets into doing scams, it's purely seeking recognition. That's about it. If you're at an executive creative director level or even if you're a creative director, honestly tell me if someone has a fantastic work in his/ her portfolio, but hasn't won the so called Cannes and other metals, would you hire him/ her? Would you pay him better? Obviously not, right?

This is what is the primary reason for someone doing scams.

So either learn to appreciate talent without counting the number of metals. If you can't please don't don't throw shit on others like what the entire region is doing about FP7.

krautland's picture
krautland
3225 pencils

I think you are missing the point.
it's absolutely okay to produce fake work. you can put it into your book and that's it. that's spec.

but to claim it's real work that ran for a real client is fraudulent. it's just as bad as slapping a new expiration date on an old milk bottle and selling it to customers.

Guest's picture
Guest

dear david, read this.

http://bloganubis.com/2009/03/21/enough-is-enough/

and than applaude to 'a talent' that doesn't even have that client.
how's that for brilliant thinking?

everybody can be creative this way.

and yes, I'd kick the scammer out of the agency the next second. I need people who bring me money, not fame. and money comes from clients, not metal.
before you continue shitting on your crappy theories - I was totally honest.

Guest's picture
Guest

the ads are lame. and the product category is getting a bit saturated. just because tide did the awesome stain campaign, now everybody is all gaga over doing stain ads. sick of 'em. move the fuck on......

hesham00's picture
hesham00
48 pencils

totally agree with Krautland

.............................................................
www.heshamsamir.com

Guest's picture
Guest

GHOST WORK!!!!!!!!!

Guest's picture
Guest

FP7, Doha, Qatar is a SCAM MACHINE!

Guest's picture
Guest

If true, How can agencies behave this way ? I agree also with Krautland. This should be on a special fraudulent work site of advertising. (if all this is true....?? the agency FP7 should say something here)

fotdot's picture
fotdot
673 pencils

Honestly, they're not even that great! If this is the best the middle east can muster, it's pretty sad.

Guest's picture
Guest

Awards...what awards...its a scam to make money.... We all agree that there is a entrance money for each work which is submitted.

Ultimately at the end of the day the agencies are there to make money. period. They dont give a shit if they are winning awards, if the people they have hired are bringing in the money, Wampum, mullah then they are doing good and at the end of the day money and revenue is what matters... Bitter truth

Guest's picture
Guest

Honestly, who cares about awards? Ad people, no one else. If you have a great idea with a great execution, get some metals. You deserve those. Clients are tough, not everyone works in London or Paris. I don't support scams as a usuwal way of working, but I agree with Ivan, if you own the client you own the brand for ad festivals.

Guest's picture
Guest

I agree with krautland... You can make a spec ad and present it in your porfolio as such. Heck you can even post it here and with all the attention this site gets from ad people, you might even land a job. I personally think the ads are pretty cool and grab my attention. However, we are talking about the submission of ads for an awards ceremony and the submission comes with certain criteria. If you can't meet that criteria, then you should not be submitting it in the first place. And if it is recognition you want.....take it to the company you made the spec for, if it is creative and in the direction they want to take their brand, you bet you ass they will pay you for it and praise you for bringing something creative to them.

Guest's picture
Guest

to davidabott.

i hates it when people said that they can not produce great work as the market is not evolved. that's nonsense. The briefs are equally chalenging in evolved markets and try do an award winning work on a real brief. The probleum is that most creatives in underdeveloped markets is themselves bad and underdeveloped. ~Don't put your incompetenceness on your clients. I have seen a lot of shit work that people proudly display on the the exhinition section. Places like middle east is full of social and creative rejects from the west who would never find a job in their home country and end up getting fat salaries just becoz they are brits or south african whites.

As for FP7, they should real fire fadia and his scam machine. that is the lowest you can go and give a bad name to the region. already people are refereing to dubai work as 'DUBAIOUS'.

Fiaz

talkingisfree's picture
talkingisfree
2576 pencils

All this in incredible! What a shame of sad agency. And, after all, to produce this ads that really suck.

Copy_ranter's picture
Copy_ranter
194 pencils

While I partly agree with the so called "David Abbot" about his stance with scams, I must argue that he is not being completely honest with himself. Yes, this market is not as evolved as the rest of the Western world. I have worked on both sides and experienced the trials and tribulations of client worries. That being said, I have also sold some of the most abstract and unique ideas to conservative clients on both sides of the world because the creative stuck out and it was on strategy. Yes, the idea above is a clever, well-executed idea. When I first saw this ad about a month back, I said, "wow! wish I did it!"

Most of the work that we see in the award shows are ghost ads, but that is as far as they go. The majority of the work that we saw at the Dubai Lynx was all stolen and a tremendous let down to the few agencies that produced and submitted good, honest and CLIENT APPROVED work. I stress client approved because it is a key factor in creating proactive work. If you're client doesn't know about it, then what purpose does it serve aside from feeding your selfish ego. God knows we have enough of those in this industry.

I have nothing against ghost ads, I believe that creatives have to take these measures to get recognized just as you mentioned, but to STEAL an idea and claim it as your own is just dishonest and shameful. We have a name for unoriginal people like that in this industry. They're called HACKS!

My point is very simple, seeking recognition in this industry is always an uphill battle, especially in the MENA region. While the rest of the world is evolving in this industry, we are still learning. Trying to grab attention to this part of the world is a good thing. Unfortunately, agencies like FP7 are attracting the wrong attention and I don't only point my finger at them. Their are other agencies in the MENA region as well that practice unethical code of advertising, FP7 just happened to get caught with their hand in the cookie jar.

Copy_ranter's picture
Copy_ranter
194 pencils

This is a reply to Fiaz. If you think that this region is filled with "social and creative rejects" then I pity your inability to rationally function in this industry. It sounds to me like your just jealous because you can't cut in the ad industry. Your misguided argument that these "social and creative rejects from the west who would never find a job in their home countries and end up getting fat salaries just becoz they are brits or south african whites," is highly misconstrued. You are mis-informed my friend. I worked a number of years in Canada before making my way to Dubai. Three main reasons I moved here. 1.)Sunny weather which is a huge change from snow 6-8 months of the year. 2.)No tax which is amazing when up to 45% of your salary goes to taxes. 3.) Higher salary package and benefits compared to my home country.

Most these people, such as myself have extensive experience in the Western ad world. The Western world in terms of advertising, is far more evolved and continues to advance while the MENA region continues to grow. Why do they bring these people here and pay them twice as much as your feeble salary? That's simple. They want to gain experience from these talents. Experience you may or may not obtain.

Let me break it down for you...If you're Harvard University and you see enormous potential in a prospective student, you offer him a scholarship in hopes that one day they make a name from themselves and you leverage off that attention and reputation. It's the same thing in advertising. Why do you think agencies all over the world are constantly trying to find fresh and new talent? Just because you're not on the receiving end of an agency's lucrative salary package doesn't mean that all the so-called Brits and South African's with fat salaries are social and creative rejects. Sounds to me like you're creative hack that has jealousy running through his veins.

Why don't you stop complaining and start brainstorming some creative ways to get a raise.

Guest's picture
Guest

Ohhhh man i agree with you....but let me say that you also need a cold beer . Don't spoil you comments with Brits and whites, greens our black South Africans Americans minded people, we talking about work made by red color blood people. Stuck on that and reeelax bud...we a brainstorm tomorow!

Jorge Kubrusly's picture
Jorge Kubrusly
43 pencils

Ghost or not.
Nice art direction, nice idea, for men.
A lil bit forced and agrecive for women.

sold's picture
sold
3219 pencils

fake or not, i dont like this idea anyway.
agressive and not suitable for the biggest target: women.

eldeadevis's picture
eldeadevis
306 pencils

cool...

Guest's picture
Guest

i think a scam winning goes to show how shit these awards are.

you cant enter unless you actually have the client, but the client wont touch you unless you have awards.

we all know that most big clients choose their agency on an age old reputation that no longer holds weight, or, in a lot of countries, purely on their post code/zip code. talent and creativity dont have a look in.

chip shops have got it right. it's about time awards were about creativity and not just a chance for the old guard to pull on their monkey suits and pat each other on the back.

Guest's picture
Guest

to copy_ranter

i still sticked to my point. why don't we see 'black' south africans? it is not becoz these 'white' peoples bringing experience. fp7 doha has all asians and indians and arabs and wining the most awards (forget scams and copy). you yourself from impact bbdo, why i never see impact bbdo on awards, becoz it has white people like you. if they want experinece why not get experineced people from asia? they still doing the best work in the world? why will not a decent white creative come to dubai. becoz when they going back, they have no job. will you get a jobs in canada when you go back? a CD in US makes 600,000 USD, in dubai 200,000. they why u here?

fiaz

Guest's picture
Guest

I really really love this idea,
and as an creative i would love to agree with Ivan. I don't think ghosts are bad. All "artists" has competitions like this. f.e. Haute Couture in fashion - this is for showing your level, not to sell the clothes. Or cook's - are the great cooks in their competition make the stuff they make in the restaurants? come on!

But Cannes and stuff is not only a competition of creative teams - it's about agency. And if agency have weak client service who can't force the client to published such a great work even as a ghosts... sorry - it's not the agency to win

I'm so sorry for you guys - this is really great ad and it should be sold, and it should get the award!

Bulb

Guest's picture
Guest

Jorge Kubrusly - "A lil bit forced and agrecive for women."
sold - agressive and not suitable for the biggest target: women.

what a stupid argumentation. I'm a woman and i like it a lot!!

Bulb

Guest's picture
Guest

Guys, lets get it straight. Everyone at FP7 Dooo... ha is an idiot and they have seriously fked the industry up. Scam shows your thinking an gets you hired, becuas if you can win an award, your level of creativity / thinking is pretty good.

They have just disrespected the whole industry with the way they went about it.
They might as well have stood pn the podium in Cannes an tickled their hairy asses in front of the jury. Go fk yourselves doha

kanja's picture
kanja
100 pencils

i don't like it at ALL... coz i think is should be simple....

Guest's picture
Guest

I love this campaign. Wish I'd thought of it. But the fact is I didn't. Neither did any of the smart alecs who've crapped on this campaign. So well done FP7! Scam? So be it. What matters is that you’ve got talent and that’s definitely something worth celebrating! Look forward to seeing more great work from you guys in future.

Guest's picture
Guest

the hypocrisy is outstanding... as if the rest of mena agencies's work for the lynx wasnt 100% scam. they all played by the same rules so the big agencies who invested as much on scam as fp7 should just accept the outcome.

Guest's picture
Guest

Hey FP7 Scammers, Do something original please, your agency is losing clients and you still insisting of showcase fake work for fake clients. Go and do a real job. otherwise leave this industry for people who can do.

Guest's picture
Guest

Hey FP7 Scammers, Do something original please, your agency is losing clients and you still insisting of showcasing fake work for fake clients. Go and do a real job. otherwise leave this industry for people who can do it.

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