Discover 24X Zoom
Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Director: Bikramjeet Ghosh
Creative Director: Vedobroto Roy
Art Director: Sudhin Dutta, Vedobroto Roy
Copywriter: Vedobroto Roy
Additional credits: Image Courtesy Masterfile.com
Published: October 2009
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Comments
Good idea
good idea, good picture. works for the interested target very well.
mmm not agree, think its like the first idea and the execution aint good either.
If u'r in a plane with such a huge zoom the plane shadow wouldnt be so close.
trouble with this brief is that it's been over used and at the end it's all about who has the best execution. and certainly this is not one of them.
it's too direct and doesn't make you think at all. please challenge me. consumers are pretty smart especially in this target group.
I think the concept is fine, but the execution definitely needs some help.
I didn't figure out it was a plane till I read the comments...but maybe I'm just not that bright...
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never stop exploring.
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agree with you all guys...it's a good work but shadow could be a problem..
Joy Bangla.... :-)
in which angle does the shadow look like a plane?
Infected by a virus called CREATIVE | "And ya I Love Everything"
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asking the same damn question
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great work...no doubt deserves appreciation
great job..deserves apreciation..
chopper shadow would make it look real. you don't peep out of plane and shoot.
Is it a plane? The shadow is too close and a little weird to be a plane, looks like more a car mirrow. And what is the background? A harily arm? Looks like that. And the idea with the zoom, well... many brands already did that.
Beautiful picture of a squint bear.
Idea is ok, problem with shadow
hey bikramjeet, didn't u show it to pratap ?
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~ Quite obviously, I have gathered no moss ! ~
Hmmnn, same idea, done by some ad agency in Malaysia, for Satellite Tracking Device for Dog. Won a few major shows as well. Come on guys! This is lame, compared to the original.
"Bowww Wowww"
not much powerfull :-/
ll Jay Shree RAM ll
what's the point?