Samsung WB5000: Polar bear

Discover 24X Zoom

Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Director: Bikramjeet Ghosh
Creative Director: Vedobroto Roy
Art Director: Vedobroto Roy
Copywriter: Vedobroto Roy
Additional credits: Image Courtesy
Published: October 2009


silvi's picture
4172 pencils

Good idea

satrianee's picture
3748 pencils

good idea, good picture. works for the interested target very well.

Guest's picture

mmm not agree, think its like the first idea and the execution aint good either.

If u'r in a plane with such a huge zoom the plane shadow wouldnt be so close.

Guest's picture

trouble with this brief is that it's been over used and at the end it's all about who has the best execution. and certainly this is not one of them.
it's too direct and doesn't make you think at all. please challenge me. consumers are pretty smart especially in this target group.

WillBuller's picture
88 pencils

I think the concept is fine, but the execution definitely needs some help.
I didn't figure out it was a plane till I read the comments...but maybe I'm just not that bright...


never stop exploring.


hagemony's picture
335 pencils

agree with you all's a good work but shadow could be a problem..

tridipnandi's picture
220 pencils

Joy Bangla.... :-)

funky_frogii's picture
2536 pencils

in which angle does the shadow look like a plane?

Infected by a virus called CREATIVE | "And ya I Love Everything" |

freakart's picture
534 pencils

asking the same damn question


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Guest's picture

great doubt deserves appreciation

Guest's picture

great job..deserves apreciation..

old monk's picture
old monk
23 pencils

chopper shadow would make it look real. you don't peep out of plane and shoot.

Spider's picture
289 pencils

Is it a plane? The shadow is too close and a little weird to be a plane, looks like more a car mirrow. And what is the background? A harily arm? Looks like that. And the idea with the zoom, well... many brands already did that.

Marlus Lau's picture
Marlus Lau
1808 pencils

Beautiful picture of a squint bear.

rolling.stone's picture
2740 pencils

Idea is ok, problem with shadow

hey bikramjeet, didn't u show it to pratap ?


~ Quite obviously, I have gathered no moss ! ~

puppiepoppy's picture
1634 pencils

Hmmnn, same idea, done by some ad agency in Malaysia, for Satellite Tracking Device for Dog. Won a few major shows as well. Come on guys! This is lame, compared to the original.

evikRAM's picture
349 pencils

not much powerfull :-/

!! जय श्रीराम !!

sandipkumar's picture
16 pencils

what's the point?

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