Samsung WB5000: Polar bear

Discover 24X Zoom

Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Director: Bikramjeet Ghosh
Creative Director: Vedobroto Roy
Art Director: Vedobroto Roy
Copywriter: Vedobroto Roy
Additional credits: Image Courtesy Masterfile.com
Published: October 2009

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18 comments

silvi's picture
silvi
4172 pencils

Good idea

satrianee's picture
satrianee
3748 pencils

good idea, good picture. works for the interested target very well.

Guest's picture
Guest

mmm not agree, think its like the first idea and the execution aint good either.

If u'r in a plane with such a huge zoom the plane shadow wouldnt be so close.

Guest's picture
Guest

trouble with this brief is that it's been over used and at the end it's all about who has the best execution. and certainly this is not one of them.
it's too direct and doesn't make you think at all. please challenge me. consumers are pretty smart especially in this target group.

WillBuller's picture
WillBuller
88 pencils

I think the concept is fine, but the execution definitely needs some help.
I didn't figure out it was a plane till I read the comments...but maybe I'm just not that bright...

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hagemony's picture
hagemony
335 pencils

agree with you all guys...it's a good work but shadow could be a problem..

tridipnandi's picture
tridipnandi
220 pencils

Joy Bangla.... :-)

funky_frogii's picture
funky_frogii
2538 pencils

in which angle does the shadow look like a plane?

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freakart's picture
freakart
534 pencils

asking the same damn question

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Guest's picture
Guest

great work...no doubt deserves appreciation

Guest's picture
Guest

great job..deserves apreciation..

old monk's picture
old monk
23 pencils

chopper shadow would make it look real. you don't peep out of plane and shoot.

Spider's picture
Spider
289 pencils

Is it a plane? The shadow is too close and a little weird to be a plane, looks like more a car mirrow. And what is the background? A harily arm? Looks like that. And the idea with the zoom, well... many brands already did that.

Marlus Lau's picture
Marlus Lau
1806 pencils

Beautiful picture of a squint bear.

rolling.stone's picture
rolling.stone
2740 pencils

Idea is ok, problem with shadow

hey bikramjeet, didn't u show it to pratap ?

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puppiepoppy's picture
puppiepoppy
1636 pencils

Hmmnn, same idea, done by some ad agency in Malaysia, for Satellite Tracking Device for Dog. Won a few major shows as well. Come on guys! This is lame, compared to the original.

evikRAM's picture
evikRAM
349 pencils

not much powerfull :-/

!! जय श्रीराम !!

sandipkumar's picture
sandipkumar
16 pencils

what's the point?

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