Discover 24X Zoom
Advertising Agency: Cheil Worldwide, New Delhi, India
Executive Creative Director: Bikramjeet Ghosh
Creative Director: Vedobroto Roy
Art Director: Sudhin Dutta, Vedobroto Roy
Copywriter: Vedobroto Roy
Additional credits: Image Courtesy Masterfile.com
Published: October 2009
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Comments
Captured from Helicopter...Good Ad !
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Do people get your explain every time it runs?
So birds can take photos wit this camera?! Cool for them!
A little complicated to get at first sight
good enough for the target customer... and nice picture too.
@brainsugar... net zooming is somebody else's problem then the birds.
Wow! great idea! but maybe the shadow should show the shape more to make it clear even if we saw it on the first sight.
coul someone explain? where do you see the helicopter?
not a bad idea, but I think we need a "sign" for distance. This looks like "a little child is looking to the photographer who's sitting on the wall".
I'm also a target customer, but not clear enough for me.
if the girl is looking up it means that the photographer is not that far away. she could see where you are. it makes this product pretty ordinary.
We all do look up....sometimes...when an aircraft passes overhead. Especially in rural and remote areas. The photographer was lucky...I guess :-)
it took me 9 seconds to realize it's shot from a chopper.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Come on guys... It's not from helicopter, It's from PLANE kidos!!
Meanwhile, back in Nerdsville... Light from the sun is almost parallel, so the shadow from the plane would not be reduced. A nice idea that technically sucks.
Dear Nerd-ite, a few creative liberties need to be taken to establish the idea. After all, fellow nerds are also viewing these ads. We need to make it simple for them to understand too!
Joy Bangla.... :-)
this is a shame..... coming from people like ved
still cant see the chopper shadow
http://www.youtube.com/watch?v=tPIO86jTrQQ
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Creativity!
freakart.lv | Twitter
The photo is not taken from a helicopter, its taken from a plane, in the shadow you can see perectly the outline of a plane and you can even see the engine turbine.
And thats precisely the technical problem with this ad, that obviusly the shadow casted by a plane wouldnt be that small, and it could actually cover huge areas, therefore, you shouldnt be able to see the cast in this picture.
Regarding the child looking at it, its a common thing specially in rural areas.
It many Be small plane......
Whats the idea besides being a nice shot
clearer than other one, yet art could have been better
hey sudhin / vedobroto why dont you guys see some of the brazil's work, they rock in term of art
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~ Quite obviously, I have gathered no moss ! ~
Same idea, done by some ad agency in Malaysia, for Satellite Tracking Device for Dog. Won a few major shows as well. Come on guys! This is lame, compared to the original.
"Bowww Wowww"
Yeah, i found it. It's a different Idea.
http://adsoftheworld.com/media/print/petsunite_tommy
But, you idiot, you didn't get the Malaysian ad and this Indian one too!
You must be a true, blue-blooded moron!
And then, check out this one!
http://adsoftheworld.com/media/print/renault_carminat_3_navigation_sys...
good idea
not thought through well.
and technically the shadow wouldn't even be visible from the kind of height they are trying to show.
maybe they could've used water to show the reflection instead.
i like it. Good one.
is camera left handed..??
ll Jay Shree RAM ll
haha.. nice observation