Samsung waterproof phone: Monkey King

Advertising Agency: Cheil China, Beijing, China
Executive Creative Director: Jacky Lung
Creative Director: Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma, Wenxing Wu
Copywriters: Wei Xu, Tingting Zhang
Illustrator: Yuehui Tang
Published: May, 2012

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4 comments

15760 pencils

kleenexThursday, January 31, 2013 - 12:59

ALL the ads suck.

144 pencils

stkeThursday, January 31, 2013 - 14:08

This is fucking terrible

777 pencils

tazyboyThursday, January 31, 2013 - 15:30

really bad

712 pencils

eins-eins-nullFriday, February 1, 2013 - 10:33

if the briefing was to promote that special feature, i don't think it's wrong or bad. the problem with the whole campaign is that it lacks humour. in times with billions of sms- or facebook- or whatever "fail"-posts every day you need a mindblowing joke to get attention with something like that.

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