Samsung waterproof phone: Monkey King

Advertising Agency: Cheil China, Beijing, China
Executive Creative Director: Jacky Lung
Creative Director: Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma, Wenxing Wu
Copywriters: Wei Xu, Tingting Zhang
Illustrator: Yuehui Tang
Published: May, 2012

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kleenex's picture
29454 pencils

ALL the ads suck.

stke's picture
274 pencils

This is fucking terrible

tazyboy's picture
777 pencils

really bad

eins-eins-null's picture
882 pencils

if the briefing was to promote that special feature, i don't think it's wrong or bad. the problem with the whole campaign is that it lacks humour. in times with billions of sms- or facebook- or whatever "fail"-posts every day you need a mindblowing joke to get attention with something like that.

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