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Tennis

Agency: 
Published/Aired: 
October 2010
Description: 

Whatever you do, you clean your floor.

Samsung Navibot. The smarter robotic vacuum cleaner.

Advertising Agency: Leo Burnett, Milan, Italy

Executive Creative Director: Enrico Dorizza

Creative Directors: Luca Zamboni, Joseph Menda

Art Directors: Matteo Fabi, Domenico Roselli,

Copywriter: Gianluca Sales

Photographer: Matteo Linguiti

Postproduction: Claudio Luparelli - Artout

Comments (15)

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Highest Rated

Yarp's picture
Yarp
Activity Score 385

Ok, I get it now...You guys tried to put your TV ad directly into print. That was a mistake.

wildbore's picture
wildbore
Activity Score 749

2much!

Guest's picture
Guest

I didn't get it seriously... do you mean it's so damn easy that you can use anytime you want?

GraphicBull's picture
GraphicBull
Activity Score 9

Poor!

Guest's picture
Guest

So, you're always cleaning your floor? I don't think this is a good idea. It's just a simplistic approach to a great product. However, you don't clean your floor, it does it for you, so... confusing, not sharp, not smart.
Like the photo.

Amish's picture
Amish
Activity Score 61

no

Martijn's picture
Martijn
Activity Score 1888

Simple and funny, I like it.

reasonwhy's picture
reasonwhy
Activity Score 147

I like the idea, not the AD.
Why are the legs "burnt" (light) at the left, and right.
The woman seems to be out of the pic.

Plus, the net at first ground should have been blurred ...

ElCaza89's picture
ElCaza89
Activity Score 323

mmm....yes...a bit confusing..but sells the product though

Guest's picture
Guest

Ragazzi, con un prodotto così, si DEVE fare di più.
(To less)

Manola F.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

It's easy to understand. The vacuum cleans while you are off doing other things. The concept is good, and the benefit is clear.

I don't like the photography though.

everartz's picture
everartz
Activity Score 7609

excuse me??

| Everartz |

dthlb72's picture
dthlb72
Activity Score 545

What does 'always cleaning up the floor' has to do with a robotic vacuum cleaner? Does it takeaway your time for other things? Why must the floor be clean all the time? Too much thought into it... kinda forced in.

Guest's picture
Guest

jeez louise!

Yarp's picture
Yarp
Activity Score 385

Uhm what?

Yarp's picture
Yarp
Activity Score 385

Ok, I get it now...You guys tried to put your TV ad directly into print. That was a mistake.

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