Samsung: Statue of Liberty
Optical Zoom 24x
Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010
29 Comments
Now that's cute as can be. Made me laugh. Can't dislike.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Absolutely nothing special; let alone cute.
Sometimes, and this is one such time, I wonder whether someone has actually opened the thumbnail to inspect the ad at full size view. If you did, and still disliked it, no biggie.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I did open it. I saw the hand. How did it get there??
I'll go with the Hitchcock's Saboteur rationale. He climbed up there.
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I think where our difference comes with this ad is in my one non-negotiable philosophy about "cute" ads, such as this one: I never argue with the spasm of laughter. If I chuckle before I start thinking or overthinking about the logic of it, it worked the way it was supposed to. That's the way I see it, anyway.
Cheers
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Nice, like it
the first step to creative is to accept others' ideas, not?
I'd say.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
agree with you osakan
I'll go with atb2005. The zoomy thing is getting boring as hell.
whoever did it must have thought the liberty is that small - hence the size/proportion of the hands
LA MISMA MANOS EN LOS TRES AVISOS
QUE CARAJO HACEN ESOS DEDOS EN LOS AVISOS
Feels so force. How did a hand get up there. And the proportion is wrong big time.
really nice!
nobody will confuse with ths concept.
everybody can understand....
superb!!!
Abduljaleel. Anodiyil
primitive as hell
Life is a joke. Laugh.
Before i opened the thumbnail i thought it was for a camera with facial recognition. I was disappointed.
funny and i like it.. well done
The problem is they couldn't think of two other ways to use a 24X zoom!!!! Same ad 3 times.
I agree.
What do you mean you agree? From your posts for one of the other ads I get the feeling you love this campaign, Dzsoi.
I like the idea. Just not executed 3 times :) Does it makes sense? I think so.
graciós. res més.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
From this close the statue of liberty looks like it's excreting musk from its temples like an elephant.
That hand might be of a giant... I don´t like the idea, neither the art.
More interesting occult elements could have been revealed. Okay as a one-off joke, but not for the entire campaign.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
One thing: The Statue is not as huge as everyone thinks. Two comment here on the hand being too large. Not at all. The width of the head from ear to ear is ten feet, or 3.5 meters. The mouth is three feet wide, or .91 meters.
The scale of the hand may not be perfectly measured, but it is not too big.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
cool
la mano es demasiado grande... no tiene la proporción que debería!
concept is very nice