Samsung: Statue of Liberty

Optical Zoom 24x

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010

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29 comments

Billoughsby's picture
Billoughsby
5091 pencils

Now that's cute as can be. Made me laugh. Can't dislike.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

Absolutely nothing special; let alone cute.

Billoughsby's picture
Billoughsby
5091 pencils

Sometimes, and this is one such time, I wonder whether someone has actually opened the thumbnail to inspect the ad at full size view. If you did, and still disliked it, no biggie.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

I did open it. I saw the hand. How did it get there??

Billoughsby's picture
Billoughsby
5091 pencils

I'll go with the Hitchcock's Saboteur rationale. He climbed up there.
-----
I think where our difference comes with this ad is in my one non-negotiable philosophy about "cute" ads, such as this one: I never argue with the spasm of laughter. If I chuckle before I start thinking or overthinking about the logic of it, it worked the way it was supposed to. That's the way I see it, anyway.

Cheers

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Nice, like it

osakan's picture
osakan
42 pencils

the first step to creative is to accept others' ideas, not?

Billoughsby's picture
Billoughsby
5091 pencils

I'd say.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

oliver79's picture
oliver79
146 pencils

agree with you osakan

picktokyo's picture
picktokyo
1404 pencils

I'll go with atb2005. The zoomy thing is getting boring as hell.

michelangelo's picture
michelangelo
660 pencils

whoever did it must have thought the liberty is that small - hence the size/proportion of the hands

rehpani's picture
rehpani
312 pencils

LA MISMA MANOS EN LOS TRES AVISOS
QUE CARAJO HACEN ESOS DEDOS EN LOS AVISOS

Guest's picture
Guest

Feels so force. How did a hand get up there. And the proportion is wrong big time.

cyberjaleel's picture
cyberjaleel
62 pencils

really nice!
nobody will confuse with ths concept.
everybody can understand....
superb!!!

Abduljaleel. Anodiyil

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

primitive as hell

Life is a joke. Laugh.

Guest's picture
Guest

Before i opened the thumbnail i thought it was for a camera with facial recognition. I was disappointed.

Guest's picture
Guest

funny and i like it.. well done

Guest's picture
Guest

The problem is they couldn't think of two other ways to use a 24X zoom!!!! Same ad 3 times.

Dzsoi's picture
Dzsoi
5114 pencils

I agree.

atb2005's picture
atb2005
13567 pencils

What do you mean you agree? From your posts for one of the other ads I get the feeling you love this campaign, Dzsoi.

Dzsoi's picture
Dzsoi
5114 pencils

I like the idea. Just not executed 3 times :) Does it makes sense? I think so.

paumarques's picture
paumarques
1314 pencils

graciós. res més.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

From this close the statue of liberty looks like it's excreting musk from its temples like an elephant.

Guest's picture
Guest

That hand might be of a giant... I don´t like the idea, neither the art.

Anonymous Author's picture
Anonymous Author
1541 pencils

More interesting occult elements could have been revealed. Okay as a one-off joke, but not for the entire campaign.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Billoughsby's picture
Billoughsby
5091 pencils

One thing: The Statue is not as huge as everyone thinks. Two comment here on the hand being too large. Not at all. The width of the head from ear to ear is ten feet, or 3.5 meters. The mouth is three feet wide, or .91 meters.

The scale of the hand may not be perfectly measured, but it is not too big.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

cool

Guest's picture
Guest

la mano es demasiado grande... no tiene la proporción que debería!

smileprakash's picture
smileprakash
28 pencils

concept is very nice

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