Advertisement

Snowfield

Agency: 
Published/Aired: 
October 2011
Description: 

Just like you've been there.
Samsung GALAXY Xcover with GPS.

Advertising Agency: Cheil China, Beijing, China
Executive Creative Directors: Jason Zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Rui Zhao
Copywriters: Yuming Fu, Wei Xu
Photographers: Jing Hui, Zhong Shi
Computer Retouching: Zhong Shi

Comments (20)

Log in or register to post comments

Highest Rated

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

nice.

jinfan102's picture
jinfan102
Activity Score 160

Uh oh. It's the infamous "copycat" agency again. I'm waiting for someone to scream out loud "DONE TO DEATH!!!".
*grabs a bag of popcorn and wait*

TRICKY's picture
TRICKY
Activity Score 3954

very smart but "smart has been" you must have been the 1st one in your promotion.... creative yess but tooo witty i still prefer stupid

The man who stops advertising to save money is like the man who stops the clock to save time

TRICKY's picture
TRICKY
Activity Score 3954

okay done to death but still interesting

The man who stops advertising to save money is like the man who stops the clock to save time

NicoCiego's picture
NicoCiego
Activity Score 1033

You're right, but I think "interesting" won't save the ad.
It's just bad, sorry.

jimmyadtani's picture
jimmyadtani
Activity Score 34

Nice Idea... and the execution is good as well.

Geimima's picture
Geimima
Activity Score 824

they are all the same. should be at desert/beach, jungle, and city maybe.

life is a playground

Hadrons's picture
Hadrons
Activity Score 6017

Well - I haven't seen anything like that - you can give me links?
However it's a smart ad and i LIKE IT.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Even other phones have GPS, but what Samsung Galaxy is claiming here?

Dharmesh Padia

Little Tiger's picture
Little Tiger
Activity Score 5

The one I like the most in this series.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good for me.

moonoPan's picture
moonoPan
Activity Score 3

Where is the footprint on the back of him?

Shawali's picture
Shawali
Activity Score 8442

Really?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Art_Work's picture
Art_Work
Activity Score 29

Technically you'd be right. In the real world it would look like he was just dropped off there and started walking. But this is advertising and the idea is easier to understand without footprints behind him so you're wrong ;)

WAGA's picture
WAGA
Activity Score 21

just to comments ahhhhh bad idea bad bad bad........
guys respect creatives respect all ideas....

The best ideas come as jokes. Make your thinking as funny as possible.

Michael_G's picture
Michael_G
Activity Score 20

Even if the GPS were showing you exactly how to get where you're going, and that's what the footprints ahead of the person is trying to portray, a person walking in the snow is still going to leave footprints behind them. For that reason alone, this gets one star.

I am teh smrt.

jackblack's picture
jackblack
Activity Score 2350

Maybe this smart guy decided he went the wrong way and simply turned around and is walking back. Yeah, that's my theory.

kleenex's picture
kleenex
Activity Score 43337

I like it.

Laura la's picture
Laura la
Activity Score 4

nice

ella bergh's picture
ella bergh
Activity Score 112

nice

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

nice.

Advertisement