Samsung: Slim

This is the profile. Imagine the rest. Samsung Masterpiece.

Advertising Agency: Cheil Worldwide, Madrid, Spain
Creative Director: Alvaro Rodríguez-Solano
Account Services Manager: Tim Meotti
Account Manager: Susana Casas

August, 2010


Guest's picture

It's not hard to imagine, you put the full version next to it.

Jotacef's picture
219 pencils

no, you imagine the quality of product, color, resolution, etc, etc..... its a premium product.

Guest's picture

looks like the macbook air ad.

thatcliffguy's picture
37 pencils

Dead on MacBook air, but not executed as well.

Still a neat ad displaying the core idea and product attribute/innovation.

Hibon's picture
3734 pencils

Yeah... macbook

Simple ideas are the best !

Guest's picture

It doesn't look like the macbook ad. The way the hand is holding the product is different.

Matt Tonkin's picture
Matt Tonkin
168 pencils

Just because it is being held a slightly different way doesn't make it look less like the macbook air ad. Except the macbook was in an envelope much better.

Billoughsby's picture
5144 pencils

Is the two-fingered drop a good thing, though?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
4225 pencils

If you're getting rid of something you found in the grille of your car while holding your nose with the other hand, yes. Otherwise no, this is arms-length avoidance body-language screaming the vernacular "Do Not Want."

Guest's picture

Showing how thin something is and saying "Imagine the rest" just doesn't do it for me. I don't equate thin things with quality enough for that line to mean much.

Guest's picture

At least there is an idea. that's new for samsung!

eminenz's picture
73 pencils

a bit confusing....have seen something similar off late

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