Samsung SF Notebook: True beauty is curved

The revolutionary curved Samsung SF notebook.

Advertising Agency: Cheil, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Martin Dijkstra
Published: October 2010

Related videos by Shutterstock


Sujiet's picture
7 pencils

nice concept

Sujiet R. Kirdkude
Creative Head

suresh90's picture
620 pencils


tamer samy's picture
tamer samy
683 pencils

Who said Beauty = Nudity, anyway Sex don't sell..

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Solid concept that works. Gets the message across. It's nudity yes but not in a sexistic way.

whatthefudge's picture
1268 pencils

Do you ever read what you write? Please, do tell me how a naked woman, whose sole purpose is to emphasize "curves" is anything but porn for nerds? If the ad was made with any self-confidence, they would've displayed the curves of the notebook – not the woman's.

kleenex's picture
26978 pencils

Is it just me or does the female in the ad look a bit Photoshoped compared to same girl in the TV spot???

mdb1974's picture
411 pencils

@kleenex, Yep, I think the girl in the TV spot was for the flatscreened model.

mdb1974's picture
411 pencils

The shape of a laptop does not strike me as a centerpiece for a campaign. Size, weight and performance would all seem to trump this feature. Aside from that, it's a bit dull.

Billoughsby's picture
5091 pencils

Agree with whatthefudge. Suspect that this is gratuitous nudity for nerds, not "beautiful" nudity "in service to the story". And mdb1974 is right. Even if this is beautiful and in service to the story, the layout is template work straight out of a Robin Williams workbook.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JCSaiKrishna's picture
731 pencils

It works, atleast for me :) I loved the way they justified the design of the laptop. And truely no man can say the girl is not beautiful and no one can say it is not because of curves of the lady:)
I'm excited to know my mistakes!

shah wali jan's picture
shah wali jan
257 pencils

nice concept good job

Lazarus's picture
1502 pencils

Nice casting.

manumartin5's picture
1202 pencils

nice concept, which is nicely executed.

LeeHarvey's picture
3045 pencils

If it wasn't a notebook I would have sworn it was an ad from the 70's... The lay out, the brown background.. Or is it supposed to be 'retro'? Because I have SO had it with retro.

New Nice and Fun's picture
New Nice and Fun
377 pencils

Poor Concept ..... Who still think that a beautiful and naked girl can make you want to buy everything ?

manumartin5's picture
1202 pencils

sexy notebook.!

Roger Keynes's picture
Roger Keynes
5498 pencils


Will Think for Salary

manish_parsodkar's picture
64 pencils


manish parsodkar
Art Director

rickyvinluan's picture
40 pencils

i wish i could have that sexy laptop.

Pigliacampi's picture
11 pencils


Pigliacampi's picture
11 pencils


LeeHarvey's picture
3045 pencils

Okay you've got a point there

MidasTouch's picture
1024 pencils

I agree with "New Nice and Fun".

This is so poor.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments