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Comments (10)

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MidasTouch's picture
MidasTouch
Activity Score 1024

good idea.
So far from the usual boring ads for cellphones.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

killing joke's picture
killing joke
Activity Score 22

actually it's an e-reader ad.

ace85le's picture
ace85le
Activity Score 3935

Good idea. Execution is sub-par.

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adsoff's picture
adsoff
Activity Score 12

Nice one ! the best of the serie

atb2005's picture
atb2005
Activity Score 13557

I love the art direction. It's so different from what you normally see in this category. Unfortunately, the copy is poor. Why use tactile in lieu of touchscreen? Also, where is the sales message?

niniasufle's picture
niniasufle
Activity Score 407

I like the idea... but I'm not digging the art direction... maybe is the ugly finger?

abdeLooK's picture
abdeLooK
Activity Score 250

yeah it's a good idea, but the hand is too dark.

niniasufle's picture
niniasufle
Activity Score 407

c'mon don't be racist... I'm talking about the shape, I think it's too boney

Billoughsby's picture
Billoughsby
Activity Score 5142

I agree with atb on this one. The playful illustration is a happy departure for this segment of the market.

(And I don't honestly believe anyone's being a racist. The photography of the hand is low contrast and falls off into solid black toward the back edge. Possibly a tiny kiss of light along the back rim would have corrected this.)

That's it.

Kriativity's picture
Kriativity
Activity Score 414

oh now i get it!but the background is black!!big no!

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