Samsung: Pure Sound, 2
Natural sound with rear reflecting surround sound systems.
Advertising Agency: Cheil Communications, Germany
Creative Director: Patrick Thiede
Art Director: Jens Lausenmeyer
Copywriter: Carmen Reinhardt
Illustrator: Jens Lausenmeyer
Photographer: Stock
Other additional credits: Waldemar Konopka
Published: January 2005


14 Comments
Natural sound + picture of nature = 1st degree thinking at its finest.
Hey "first degree thinking"
The tree line forms a wav pattern. Like you'd get on your computer when you edit music. Thus natural sound and the natural reflection of the tree line seems pretty clever to me. Maybe you should look closer before pulling out the "1st degree thinking card"
Not that brilliant, but clearly over your head.
Maybe I'm wrong but I think the word reflecting makes it too literal. It's enough with: Natural Sorround Sound System.
And by the way, why Natural? It's the name of the technology? WTF?
What are you doing tonight teenie?
LOL! Setting up my sound system...?
yeah babe.
The sonic sound wave visual pun again?
I maybe wrong, but I'm not sure if you kids are getting it. :)
>>>> That's not an ad. THIS is an ad.
They didn't get it until you pointed it out Rog. Maybe not even then.
ha!i bet you are.
What's there to get in this ad?
Simple, straight, plain... The sound wave was refered by pjR and Rog. It's clear as glass!
http://adsoftheworld.com/media/print/raygun_sound_production_the_islan...
look at the dates.
the raygun one is from 2006, gets an eurobest shortlist 2006
the samsung one is the original from 01/2005.
who is the plagiator!!! it is really clear to me!
shame on ogilvy brussel. you have fun to look in the mirror??? :-((
Wow, didn't notice. Good Observation.
;-) of course.