Samsung: Performance

The performance, or your performance?
Use your phone appropriately.

Advertising Agency: Cheil China, Beijing, China
Executive Creative Directors: Jason Zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Illustrator: Yuehui Tang
Published: October 2011

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11 comments

NicoCiego's picture
NicoCiego
1035 pencils

Old idea. nothing special.

Who am I's picture
Who am I
11 pencils

This work has been executed a year ago, just launch time is late. Thank you for your attention.

andylefty's picture
andylefty
4533 pencils

Not completely clear.

iambusy's picture
iambusy
2219 pencils

i hate this agency...simply copying stuff... one star for my review

busy.

vote4pedro's picture
vote4pedro
4601 pencils

china has never been known for its originality.

Who am I's picture
Who am I
11 pencils

This work has been executed a year ago, just launch time is late. Thank you for your attention.

vote4pedro's picture
vote4pedro
4601 pencils

I've never known a client or agency to sit on a campaign for a year. In my experience, deadlines are such that once an ad is complete, it's out the door. Usually within hours if not minutes. I have however known agencies to take credit for work that is not their own. Judging by the quality of the work on your site, I suspect this is much more likely the case.

danielchapman's picture
danielchapman
292 pencils

Nice artwork, but not as much impact as the original with chairs only.

Also, curious as to why Samsung would be putting a campaign out for cellphone manners?

iambusy's picture
iambusy
2219 pencils

exactly daniel....some chap came with this idea..though its powerful...and forced it way into...

busy.

monkey business's picture
monkey business
18 pencils

Cant they find a bloody photographer to shoot it? sick of crapy illustration in China!!!!

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