Samsung: Optical Zoom, Statue

24x optical zoom

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Creative Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Photographer: Bernard Khalil
3D: Malek Rizkallah
Artwork: Elie Moussally
Published: December 2010

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16 comments

pierrelastname's picture
pierrelastname
2869 pencils

DONE!

ambareesha's picture
ambareesha
255 pencils

communication is clear as big as 24x

- @mbi

suresh90's picture
suresh90
620 pencils

Nice :)

Sdb's picture
Sdb
1364 pencils

Cool..

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

Simple idea :)

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Very similar to a lot of other camera ads - might even be done - but it's solid and clear and it works.

R.Siwanat's picture
R.Siwanat
20 pencils

^^ 555

tirthomitro's picture
tirthomitro
2720 pencils

ideawise this is pretty good.
but aren't we running outta' ideas about this "zoom" thingy???

they showed me a picture & i laughed
dignity has never been photographed

dadada's picture
dadada
1719 pencils

nice

Everybody is creative, be yourself.

Lazarus's picture
Lazarus
1490 pencils

Big head. Small idea.

kleenex's picture
kleenex
25556 pencils

I like the concept of this idea.

Cutarica's picture
Cutarica
3421 pencils

not cool, not cool. overused concept.

tamer samy's picture
tamer samy
683 pencils

i like..

everartz's picture
everartz
7611 pencils

in this particular one, it doesnt look like its been zoomed in!
maybe the magnification should have been made more...

| Everartz |

nemesis's picture
nemesis
761 pencils

meh

nemesis's picture
nemesis
761 pencils

also zoomed in on the logo, copy and product shot... all huge

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